Several months ago in October of 2011 I wrote an op-ed piece titled “I have high hopes for the Association of Hispanic Advertising Agencies”.
It was necessary to write last year’s op-ed piece since I felt after working with AHAA for fifteen years, the momentum and directionality of our Industry’s trade-marketing association did not represent the needs or that it was not a compass for our Industry.
Tecate launched the national search for a group of soccer fans with enough character and skills to travel to and report on a soccer game of the team’s choice in Mexico or the U.S. As the “Tecate Correspondent Team”, the selected individuals will receive round-trip airfare, accommodations, tickets to the game and an opportunity to share their passion for the sport via the brand’s official Facebook page, www.Facebook.com/Tecate.
The 2012 American Express Global Customer Service Barometer also found that consumers who have used social media for service wield the greatest amount of influence. They tell significantly more people about their service experiences, and say they’d spend 21% more with companies who deliver great service – compared to 13% on average.
Sprint has consolidated their Hispanic advertising, marketing and public relations responsibilities under a combination of agencies that will include Dallas based Inspire! and Starcom Media Vest / Tapestry.
Albert Rodriguez was named Chief Operating Officer (COO) of Spanish Broadcasting System by Raul Alarcon, Jr.
The proliferation of Hispanic online panels has ignited a debate around the efficacy of online research among Hispanics. By Miguel Gomez Winebrenner / Added Value Cheskin
As summer approaches, retailers are feeling the heat from volatile fuel prices. A study by BDO USA, LLP found that while the economy remains the top risk for the nation’s largest retailers, concerns over the cost of fuel prices outpaced unemployment for the first time since 2009.
Consumers have demonstrated a voracious appetite for online content that shows no signs of abating. In November 2011, research firm JZ Analytics conducted a survey of US internet users for semiconductor manufacturer Broadcom and found that nearly 87% of respondents consumed 11 hours or more of online content per week at their workplaces or homes, whether surfing the internet, watching online video or checking email.
The Chicken “wRap” video was creatively developed by Denny’s US Hispanic Agency, Casanova Pendrill, who has been concentrating its efforts on developing branded entertainment featuring promoted products for the digital environment.
This is the largest single-agency Upfront deal ever conducted by Univision and will be the first to utilize a video neutral approach, incorporating all of Univision’s properties including two network broadcast networks, three rated cable channels, local TV and radio stations, and Univision’s online, mobile and social video destinations.
The Association of Hispanic Advertising Agencies (AHAA) recently released a new study proving what we’ve known for a long time: there is a positive and direct connection between targeted Hispanic marketing and revenue growth among consumer packaged goods (CPG) and CPG-based retail companies. By Graciela Eleta – Univision Insights Blog
Marketers seem to have an ever-growing number of ways to drive customer engagement on brand websites.
Moms are at the center of their family’s offline life, so it’s little surprise that they’re also at the center of many of the biggest trends online as well. Whether to look up the latest product reviews or to connect with friends, families, and even brands through social networks, American moms are particularly active and influential online.
