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The largest wave of immigration in history from a single country to the United States has come to a standstill. After four decades that brought 12 million current immigrants—more than half of whom came illegally—the net migration flow from Mexico to the United States has stopped—and may have reversed, according to a new analysis by the Pew Hispanic Center of multiple government data sets from both countries.

Experian Marketing Services’ highly anticipated, annual report provides a fresh perspective on the digital landscape and how brands can influence more meaningful connections with customers. A marketer’s analysis shouldn’t start with a technology or a channel, but with a deeper understanding of customers and how they live and consume information in this digital world.

Gen Z, the fledgling generation that follows the Millennials, can be considered the first true mobile mavens: They will take for granted a world of smartphones, tablets and high-speed wireless Internet, untethered from the constraints of a landline or a traditional Internet connection.

The Compañía Cervecera de Puerto Rico began exporting Medalla Light to Florida, specifically Orlando and Tampa.

How much more do you want to hear about the U.S. Secret Service sex scandal in Cartagena, Colombia? While American media continues to obsess over the gory details behind a night of too much ‘fun,’ a parallel story of outrage and marketing non-sense has emerged causing Spirit Airlines to shut down its campaign ‘Get More Bang for your Buck.’ By Lili Gil, Cofounder XL Alliance, Hispanic Market Strategist

Tangerine Watson Inc has announced findings from its Impact Study 2011. This is the first industry-wide research snapshot contrasting the perceptions and perspectives of multicultural and white advertising professionals.

Results of a new Inc. Magazine/Cargo study reveal that the needs of America’s small businesses are commonly ignored by the very companies that try to sell products and services to them. Among the 546 Small Business Owners (SBOs) responding to the nationwide survey plus 8 in-depth interviews, more than half (52%) said that brands are ineffective at marketing to them. Even more important to the SBO is the degree to which companies fail to reach them on a personal level, the very level that is the psychological engine, motivation driver and competitive differentiator for this group.

Reversing traditional gender roles, young women now surpass young men in saying that achieving success in a high-paying career or profession is important in their lives. Two-thirds (66%) of young women ages 18 to 34 rate career high on their list of life priorities, compared with 59% of young men. In 1997, 56% of young women and 58% of young men felt the same way.

Little has been written about U.S. Millennials as consumers. With this generation’s peak spending years fast approaching, forward-looking companies need to create effective strategies for winning its business.

Kaiser Permanente launched this month – “Música es salud” (Music is Health) an in-language website where users can download music to support them in living healthier lives. Based on the concept that music is good for the health by helping you relax the mind, get revved up for a workout, give a mood boost or even fall asleep easier; “Música es salud” provides Latinos with playlists to help them reap these health benefits.

ESPN Deportes Miami announced the launch of a consumer promotion with Goya and Sedano’s Supermarkets of the ESPN Deportes Miami’s exclusive broadcast of Spain’s La Liga games.