Agency

The U.S. Census Bureau released a 2010 Census brief, Households and Families: 2010 , that showed interracial or interethnic opposite-sex married couple households grew by 28 percent over the decade from 7 percent in 2000 to 10 percent in 2010. States with higher percentages of couples of a different race or Hispanic origin in 2010 were primarily located in the western and southwestern parts of the United States, along with Hawaii and Alaska.

Nothing else matters when the NBA postseason begins this Saturday, April 28. Television spots will be tagged in English and Spanish, while radio spots will be Spanish-language only.

AHAA: The Voice of Hispanic Marketing announces the formation and appointment of members to its new Advisory Board, which has been created to provide thought leadership and insights representative of the broad Hispanic marketing spectrum and help AHAA’s board of directors set its long-term strategy. This forms part of AHAA’s recent shift in mission to expand its focus and advocacy beyond Hispanic advertising to include all marketing disciplines, media and research entities working in the Hispanic market.

The extent to which the world has changed in the past couple of decades is astounding. The infusion of digital technology, new channels of communication, changes in household composition, the faster pace of living, and the radical transformation of social mores have left many of us feeling unbalanced and unsure of what’s coming next. For all the good it has brought, this dizzying maelstrom of change has also pushed aside a number of things we value, including a meaningful connection to the natural world and a deep-seated sense of community.

The annual report, which breaks down media segments into five main categories, indicated the industry is currently in the midst of a revolution due to unprecedented rates of consumer technology adoption, platform convergence and increased access to analytics. Not only has the introduction and true embracement of cutting-edge gear, such as tablets and continuously-evolving mobile devices changed the very way consumers absorb media, but now more than ever trends are showing that users increasingly expect to interact with all content providers through multiple online and offline formats.

US marketing professionals are leveraging more tools as they embark on each new individual campaign or program, and social media is taking a larger role in terms of spending and usage.

Driven by an improving economy and stronger-than-expected results across all digital media, total U.S. Communications Industry spending increased 4.2% in 2011 and is on pace to grow at an accelerated 5.6% in 2012, reaching $1.185 trillion and outpacing GDP growth of 4.4%, according to Veronis Suhler Stevenson (VSS).

After more than a decade-long relationship, the Milk Processor Education Program (MilkPEP) announced that it has terminated its contract with SiboneyUSA as its Hispanic-marketing agency of record, given Siboney’s upcoming closure. MilkPEP will build upon that prior success with a new strategic partner, MGSCOMM, one of the top independent Hispanic-owned communications firms.

Darden Restaurants, Inc. announced it has entered into an area development agreement with Restaurant Operators, Inc. (ROI) to develop and operate Darden’s Olive Garden and LongHorn Steakhouse brands in Puerto Rico. ROI already operates five LongHorn units in Puerto Rico as part of an agreement that was executed prior to Darden’s 2007 acquisition of RARE Hospitality Inc. The new agreement calls for ROI to initially develop a minimum of three additional LongHorn and eight Olive Garden restaurants over the next five years.

Telemundo Media announced State Farm as the title sponsor of the 2012 “Billboard Latin Music Awards Presented by State Farm,” the network’s highest-rated entertainment special to be broadcast live on Telemundo on Thursday, April 26, at 7PM/6c from the BankUnited Center in Miami, Florida.

Marketers have the potential to significantly stretch their marketing budgets by shooting commercials within the approximately twenty states that now offer financial incentives for doing so. In a new whitepaper, The Found Money of State Commercial Production Incentives, the (ANA (Association of National Advertisers) has issued insights on how to best leverage these rebates.