Agency

Telemundo Media, Chevrolet and Verizon Wireless announced “Mia Mundo,” a bilingual branded-entertainment crossover series, which will launch on Thursday, May 3, 2012 and will air on Telemundo.com and on mun2. Offering a complete 360° experience, the multiplatform series presents original dramatic webisodes that will organically integrate Chevrolet and Verizon Wireless products. Bravo Media stars Jenni Pulos from “Interior Therapy with Jeff Lewis” and Gretchen Rossi from “The Real Housewives of Orange County” will guest star.

comScore, Inc. released a report analyzing the use of digital media in the 2012 U.S. presidential election to date. Entitled The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential Election, the report examines key trends shaping the current election cycle in areas such as social media, digital advertising, and paid search.

Hispanics are early adopters of both tablets and smartphones, and also more likely than whites to go online using mobile devices. All of that activity will add up to a sizeable pile of cash for device retailers and app stores in 2012. According to December 2011 research by advisory firm Zpryme, adult US Hispanics will spend $17.6 billion on mobile tech devices in 2012, a 30% increase over the previous year. It also estimates that Hispanics will spend $501.1 million on mobile apps by the end of the year.

Industry veteran Halim Trujillo resigns after a month from his post as Managing Director OMD Latino.

In the United States, a stereotypical description of a Hispanic woman would probably read as follows: “Speaks Spanish, likes to be sexy and pretty, is family oriented, acts humble, has many kids at an early age, cooks at home and likes to clean.” However, this description represents less than 50% of the real story, as it fits better with the older generation of women. New generations of women are adapting to new world realities, right? By Daniela Rubio / Added Value Cheskin

The purpose of this blog report is to provide a brief summary of the academic literature associated with Latino group identity, with a specific focus on the concept of linked fate, a politicized form of group identity. Finally, I explore the impact that the negative tone of immigration policy has had on Latino pan-ethnic identity. In short, although more Latinos prefer to use national origin to identify themselves, Latino pan-ethnic identity is highly relevant to the political behavior of the Latino population and will only increase in salience as long as the political debates surrounding immigration policy is perceived to be hostile to the Latino community among the Hispanic population.

Google was the top global brand, generating $917M of Media Value, followed by fellow tech leaders Apple and Microsoft, according to General Sentiment’s Q3 Top Global Brands Report. Hewlett-Packard (HP) and Yahoo! rounded out the top five in the report, which analyzed the brands that had the most significant impact online in the third quarter of this year.

Online’s role in researching products and services has been well documented, but a study from Local Corporation conducted by the e-tailing group offered greater insight into the role of mobile devices—particularly tablets—in the purchase-decision process.

As more and more companies adopt a “Bring Your Own Device” philosophy, the most successful technology brands are creating powerful mobile computing devices that span both work and play, reports the 2012 Harris Poll EquiTrend (EQ) study.

One-fifth of American adults (21%) report that they have read an e-book in the past year, and this number increased following a gift-giving season that saw a spike in the ownership of both tablet computers and e-book reading devices such as the original Kindles and Nooks.1 In mid-December 2011, 17% of American adults had reported they read an e-book in the previous year; by February, 2012, the share increased to 21%.

On the surface, very little appears monolithic about adult Millennials (defined as those in the 18- to 29-year-old age group, and also known as Gen-Y). Millennials include full-time college students, late-20-somethings who have moved back to their parents’ home, and married and unmarried couples with and without kids. Gen-Y consumers encompass college grads with high-paying full-time jobs and credit cards and retirement accounts beginning to take root, as well as those struggling with low-paying part-time jobs. They include a high-growth multicultural segment spearheaded by U.S.-born “fusionistas” who move effortlessly between their Latino heritage and the youth culture of America.

From Millenials to Boomers, males to females, and a variety of racial/ethnic groups, part two of Nielsen’s State of the Media: Advertising & Audiences Report presents an in-depth look at usage by demographic.

Multi-talented actor, director, writer, musician and producer Jose Ferrer’s life and accomplishments were commemorated on a First-Class Forever stamp by the U.S. Postal Service as part of its Distinguished Americans stamp series.

7UP announced an inaugural partnership with Alianza de Futbol, the premier Hispanic soccer scouting program in the United States, to launch the 7UP Sueño Alianza soccer tryout series. This premier series of tryouts are designed to give up-and-coming soccer stars the chance to fulfill their dreams of playing collegiate or professional soccer.