Agency

In a survey of 799 teens conducted by the Pew Research Center’s Internet & American Life Project between April 19 and July 14, 2011, the teens were asked about a number of online behaviors. The results for video-oriented activities are reported here.

MARCA was hired after a formal agency review process, and will be expected to help retain the network’s Latino customer base.

Spending on online video in alignment with TV advertising is a promising trend for marketers as they seek to broaden reach and interact with consumers on multiple screens. The synergy can be complicated, though, given a lack of unified measurement and the nascence of the online video market.

AHAA announced the addition of three talented new members to its 2012-2013 roster of its board of directors as part of its Annual Conference, which kicked off today at the Intercontinental Miami Hotel.

A full two-thirds (66 percent) of consumers say that their perceptions of CEOs affect their opinions of company reputations. Executives, like consumers, also do not overlook the importance of a leader’s reputation – they attribute nearly one-half (49 percent) of a company’s overall reputation to the CEO’s reputation.

Tr3s: MTV, Musica y Mas, the bilingual/bicultural entertainment destination for Latinos in the US, announced the launch of its new blog “Insight Tr3s” to further expand the knowledge bank on the bilingual/bicultural Latino audience. The new industry blog serves as a catalyst for Hispanic marketers and advertisers to better understand and serve the fastest growing segment of the Hispanic population.

Mobile, display, social, email, cross-channel linkage, consumer behaviors and lifestyle changes and so much more.

The Partnership at Drugfree.org and MetLife Foundation found that past-month marijuana use – particularly heavy use – has increased significantly among U.S. high school students since 2008.

UniWorld Group, Inc., the first full-service multicultural advertising and communications agency in the U.S., announces the retirement of its Founder and CEO, Byron Lewis Sr., and the appointment of its new CEO, Monique L. Nelson. Mr. Lewis will now become Chairman Emeritus of the award-winning agency.

A new research study published by Conill reveals unexpected truths about the mood of Americans:

Fact: Immigration is not considered a major issue by either Hispanics or non-Hispanics.

Fact: More than half of both groups feel their concerns are not being addressed by elected officials.

Fact: Despite their concern regarding the upcoming presidential election, non-Hispanics are more likely than Hispanics to feel the country is too concerned with politics.

The concept of “self-deportation” rests on a deceptively simple premise. According to its supporters, if the federal government invests more in enforcing immigration laws, and if states and localities take on additional immigration control responsibilities, the costs and risks of staying in the United States will increase substantially for undocumented immigrants. Faced with a high risk of being caught and imprisoned, “rational” undocumented residents will “give up and deport themselves” returning to their home countries rather than remain in the U.S.

Hispanic market media strategist and veteran journalist Adam R Jacobson, in association with HispanicAd.com, has released the 2012 edition of Hispanic Market Overview, presented by López Negrete Communications.