Agency

The U.S. Census Bureau reported that foreign-born households are, on average, larger than native households, have more children under age 18, and are more likely to be multigenerational.

Added Value Cheskin has announced that its online insight and innovation platform AV-id is fully operational for use in the U.S. Hispanic market.

Another AHAA conference has come and gone and all in all, I feel that Roberto Orci, Horacio Gavilan and the entire team stepped up to the challenge. There was definitely some headroom made with this year’s conference. It was great to see some of the familiar faces as well as several new ones.

That being said, we still need to see more clients represented, more diversity and serious consideration when it comes to digital. Truth is that we are all aware of the realities of the medium and it is still seen as an afterthought, pushed off to the last day of the conference, in a series of concurrent sessions, when many of these topics should be front and center.

By Jorge Mercado – Associate Vice President, Marketing and Communications – Americas / Prisa Digitall

What people want most from their smartphones, tablets, home theater and home appliances is simplicity, according to the new Ketchum Digital Living Index, conducted by global communications firm Ketchum. The study showed that 76% of consumers said they are not very satisfied with technology’s ability to make their life simpler. Responses from 6,000 consumers in six countries revealed more prefer technology to be easy to use (54%) and simplify their life (46%) than entertain them (35%) or signal who they are to the world (11%).

The ANA (Association of National Advertisers) today released the first-ever Global Agency Compensation Survey, revealing new insights about how global marketers structure and manage compensation practices with their advertising agency partners. Results of this benchmark study, which polled marketers operating in nearly 40 countries across all continents, in many cases mirror U.S. practices.

USH Idea Awards with more than 300 entries received from creative talent in the U.S. Hispanic market, 22 winners were selected representing the best of the field following a rigorous review. In addition, five entries were selected as the best in show in the Top Five Idea awards.

U.S. television ad spend was up 4.5 percent in 2011, according to the third and final part of Nielsen’s Advertising & Audiences Report. The report took an in-depth look at media consumption by platform and found that American advertisers and consumers have a huge appetite for television, as TV holds the lion’s share of ad dollars and consumers’ media time. Ad spend for TV reach $72 billion, more than all other ad platforms combined.

Marketers are starting to use the second screen (smartphones, tablets, PCs) to complement the first screen (TV). While it’s still early days—with tactics so far ranging from basic to innovative—this report highlights the potential here for brands, with examples to illustrate.

Florida International University’s School of Journalism and Mass Communication (SJMC) announced its plans to launch the Hispanics and the Media: The Emerging Power Conference to be held on October 18, 2012 at the university’s Biscayne Bay Campus.

In March, the number of blogs Tumblr hosted passed the 50-million mark. Last month, Google released search results forecasting that the search term “Tumblr” would overtake “blog” by the end of the year, meaning the platform could become the brand name stand-in for the generic web term. Needless to say, Tumblr is experiencing a healthy growth spurt—and now brands may be able to capitalize on it.

2011 was the first year that global consumer spending on media content, apps and services for mobile phones broke through the $100 billion barrier. According to the latest Global Mobile Media Forecast from Strategy Analytics, consumers are expected to increase this spend on mobile media by a further 13.4 percent from $121.8 billion in 2011 to $138.2 billion in 2012.

The average American watches nearly five hours of video each day, 98 percent of which they watch on a traditional TV set, according to the Nielsen Cross-Platform Report, released today. Although this ratio is less than it was just a few years ago, and continues to change, the fact remains that Americans are not turning off. They are shifting to new technologies and devices that make it easier for them to watch the video they want, whenever and wherever they want.