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Analyzes the growth of this group and compares their migration destinations with those of other segments of this age group and with the general population. DOWNLOAD Report Here

Infinite Dial 2012The American adoption of digital technologies continues at a furious pace. Check out the numbers in the latest edition of this landmark study from Arbitron and Edison Research. DOWNLOAD Report Here.

The Clorox Company, in partnership with the National Association of Hispanic Nurses (NAHN), announced the launch of the Hispanic Nurses Network, a new healthcare resource for Hispanic families.

República has launched the official registration web portal for Repúblicares, the agency’s new annual social responsibility initiative created to award one year of pro bono expertise to a deserving organization within the continental United States and Puerto Rico.

A battery of disruptions have roiled the US recording industry and shrunk it in half in just over a decade. The industry’s past experiments with digital media seemed promising at first but have not generated enough revenue to stem losses from sagging sales of compact discs. Against this backdrop, can a new generation of cloud-based streaming models revive the industry?

AT&T announced the launch of a new ad campaign that brings to life how AT&T devices and mobile technology enhance our daily lives.

Expanding its reach and membership offerings from coast to coast, the Hispanic Public Relations Association (HPRA), officially announced the first national board of directors, marking the launch of a national entity.

TXU Energy, a retail electricity provider in Texas, has selected Texas-based Dieste Inc. as its Hispanic advertising agency. Effective immediately, Dieste will manage the brand strategy and creative duties for the Hispanic US market.

Pennsylvania based Mendoza Group, Inc. has announced Lisa Fell as its new Director of Client Services. Ms. Fell will be responsible for implementing comprehensive advertising and marketing strategies, including oversight of all creative and media services for Mendoza Group’s expanding roster of multicultural clients.

As companies invest a greater portion of their branding dollars in digital advertising, marketers are facing increased pressure to prove digital’s branding effectiveness both as a single channel and in concert with a broader, multichannel campaign. Many have quickly discovered that measuring a digital campaign’s success is no easy task.

Time Inc. commissioned a study titled “A Biometric Day in the Life” to show how the proliferation of digital devices and platforms would affect the media consumption habits of “Digital Natives” (consumers who grew up with mobile technology as part of their everyday lives) and “Digital Immigrants” (who first learned about mobile technology in their adult lives).

Last month I attended one of the best parties in L.A.  No, I’m not talking about the Oscars.  I’m talking about the Brisk Bodega-Star Wars Cantina party, presented by Brisk Tea. Now ostensibly the party was intended to present and offer party-goers samples of Brisk Tea.  But by partnering up with LucasFilm, Brisk was able to offer another element of intrigue at its party: an exhibition of art conceived by emerging, young artists, and based on the iconic characters from the “Star Wars” film.
 

Madrina’s Multicultural Brands (MMCB) announced a distribution partnership with Prairie Farms Dairy. The partnership will dramatically increase consumer access to the MMCB family of products, including Madrina’s Helado (ice cream), slated to arrive in stores in April of this year.

GroupM Internet advertising hit $84.8 billion in 2011, representing a 16 percent increase over the previous year and accounting for more than 17 percent of all global measured advertising expenditures, according to a new report from GroupM.