Agency

In a world of rising urbanization, the degree of economic vigor that the economy of the United States derives from its cities is unmatched by any other region of the globe.

“Integration” is a marketing buzzword of late, no doubt in part due to increased media fragmentation—and growing pressure from executives to master new channels and formats to create a cohesive brand message.

More than 52 million strong and representing the majority of population growth over the next five years, Latinos have become a prominent actor in all aspects of American life, according to The State of the Hispanic Consumer: The Hispanic Market Imperative, released by Nielsen, a leading global provider of information and insights into what consumers watch and buy. Latinos are a fundamental component to future business success, with a projected buying power of $1 trillion in 2010 expected to grow 50 percent to $1.5 trillion in 2015. DOWNLOAD Report Here.

Today, differences in internet access still exist among different demographic groups, especially when it comes to access to high-speed broadband at home. The ways in which people connect to the internet are also much more varied today than they were in 2000. As a result, internet access is no longer synonymous with going online with a desktop computer. DOWNLOAD Report Here.

In 1996, AHAA was founded to grow our marketplace and promote our member agencies. Today Hispanic marketing is more important, more challenging and more nuanced. Gene Bryan – CEO of HispanicAd.com last year challenged AHAA and the Industry with his opinion piece title “I Have High Hopes for AHAA”, with a call for renewed energy, fresh insights and smart collaboration between clients, media and agencies. We at the volunteer-led AHAA board agree with Gene. By Roberto Orci – Chairman of AHAA

Available on HispanicAd.com El Blog

A collaborative marketing research and development project led by gyro, the global ideas shop. The @Work State of Mind means that most global business decision makers are on, irrespective of time or location. Reaching them successfully requires an understanding of more than how they blur the lines between work and personal. It’s imperative to understand their motivations, emotional attitudes and levels of satisfaction with round-the-clock, all-device messaging. DOWNLOAD Report Here.

A new IBM study of the media and entertainment market, reveals that as consumers adopt an increasing number of digital devices, four distinct new “digital personalities” are emerging. This shift is compelling companies to adopt more innovative business models that deliver personalized experiences. DOWNLOAD Report Here.

A new website, BreakUpWithYourAdAgency.com, launched geared toward helping jaded brand managers, marketing directors, and business owners end their existing relationships with underperforming advertising agencies (you know who you are).

Several months ago in October of 2011 I wrote an op-ed piece titled “I have high hopes for the Association of Hispanic Advertising Agencies”.

It was necessary to write last year’s op-ed piece since I felt after working with AHAA for fifteen years, the momentum and directionality of our Industry’s trade-marketing association did not represent the needs or that it was not a compass for our Industry.

I also voiced my concerns for the roaring silence of the ‘Voice of our Industry’.

Available on HispanicAd.com’s El Blog

UnitedHealthcare’s Latino Health Solutions launched a bilingual mobile website that provides health and wellness information tailored to Hispanics’ specific cultural and language needs.

Analyzes the growth of this group and compares their migration destinations with those of other segments of this age group and with the general population. DOWNLOAD Report Here

Infinite Dial 2012The American adoption of digital technologies continues at a furious pace. Check out the numbers in the latest edition of this landmark study from Arbitron and Edison Research. DOWNLOAD Report Here.

The Clorox Company, in partnership with the National Association of Hispanic Nurses (NAHN), announced the launch of the Hispanic Nurses Network, a new healthcare resource for Hispanic families.

República has launched the official registration web portal for Repúblicares, the agency’s new annual social responsibility initiative created to award one year of pro bono expertise to a deserving organization within the continental United States and Puerto Rico.

A battery of disruptions have roiled the US recording industry and shrunk it in half in just over a decade. The industry’s past experiments with digital media seemed promising at first but have not generated enough revenue to stem losses from sagging sales of compact discs. Against this backdrop, can a new generation of cloud-based streaming models revive the industry?