Agency

AT&T announced the launch of a new ad campaign that brings to life how AT&T devices and mobile technology enhance our daily lives.

Expanding its reach and membership offerings from coast to coast, the Hispanic Public Relations Association (HPRA), officially announced the first national board of directors, marking the launch of a national entity.

TXU Energy, a retail electricity provider in Texas, has selected Texas-based Dieste Inc. as its Hispanic advertising agency. Effective immediately, Dieste will manage the brand strategy and creative duties for the Hispanic US market.

Pennsylvania based Mendoza Group, Inc. has announced Lisa Fell as its new Director of Client Services. Ms. Fell will be responsible for implementing comprehensive advertising and marketing strategies, including oversight of all creative and media services for Mendoza Group’s expanding roster of multicultural clients.

As companies invest a greater portion of their branding dollars in digital advertising, marketers are facing increased pressure to prove digital’s branding effectiveness both as a single channel and in concert with a broader, multichannel campaign. Many have quickly discovered that measuring a digital campaign’s success is no easy task.

Time Inc. commissioned a study titled “A Biometric Day in the Life” to show how the proliferation of digital devices and platforms would affect the media consumption habits of “Digital Natives” (consumers who grew up with mobile technology as part of their everyday lives) and “Digital Immigrants” (who first learned about mobile technology in their adult lives).

Last month I attended one of the best parties in L.A.  No, I’m not talking about the Oscars.  I’m talking about the Brisk Bodega-Star Wars Cantina party, presented by Brisk Tea. Now ostensibly the party was intended to present and offer party-goers samples of Brisk Tea.  But by partnering up with LucasFilm, Brisk was able to offer another element of intrigue at its party: an exhibition of art conceived by emerging, young artists, and based on the iconic characters from the “Star Wars” film.
 

Madrina’s Multicultural Brands (MMCB) announced a distribution partnership with Prairie Farms Dairy. The partnership will dramatically increase consumer access to the MMCB family of products, including Madrina’s Helado (ice cream), slated to arrive in stores in April of this year.

GroupM Internet advertising hit $84.8 billion in 2011, representing a 16 percent increase over the previous year and accounting for more than 17 percent of all global measured advertising expenditures, according to a new report from GroupM.

2011 continued to be a challenging year for the global economy, which was impacted by natural disasters, political uprisings, and the ripple effects of financial crises in both the U.S. and Western Europe. After a boost in advertising spending in Q3 2011, many of the world’s biggest advertisers exercised more caution in Q4, but 2011 still showed an overall 7.3 percent increase in spending vs. 2010.

As we witness economic recovery beginning to reach the Hispanic market, we’re uniquely positioned to be able to offer an economic boost to our clients that no other market segment can. By Isaac Mizrahi – SVP, Managing Director at Alma

J. C. Penney Company, Inc. (“jcpenney”) announced that it has begun to dramatically simplify its business model in order to align operations with the changes it is making to become America’s favorite store. The Company’s new approach to pricing, promotion, merchandising and the customer experience requires a more competitive operational structure, with fewer layers of management, wider spans of control and greater accountability throughout the organization.