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Results of a new Inc. Magazine/Cargo study reveal that the needs of America’s small businesses are commonly ignored by the very companies that try to sell products and services to them. Among the 546 Small Business Owners (SBOs) responding to the nationwide survey plus 8 in-depth interviews, more than half (52%) said that brands are ineffective at marketing to them. Even more important to the SBO is the degree to which companies fail to reach them on a personal level, the very level that is the psychological engine, motivation driver and competitive differentiator for this group.

Reversing traditional gender roles, young women now surpass young men in saying that achieving success in a high-paying career or profession is important in their lives. Two-thirds (66%) of young women ages 18 to 34 rate career high on their list of life priorities, compared with 59% of young men. In 1997, 56% of young women and 58% of young men felt the same way.

Little has been written about U.S. Millennials as consumers. With this generation’s peak spending years fast approaching, forward-looking companies need to create effective strategies for winning its business.

Kaiser Permanente launched this month – “Música es salud” (Music is Health) an in-language website where users can download music to support them in living healthier lives. Based on the concept that music is good for the health by helping you relax the mind, get revved up for a workout, give a mood boost or even fall asleep easier; “Música es salud” provides Latinos with playlists to help them reap these health benefits.

ESPN Deportes Miami announced the launch of a consumer promotion with Goya and Sedano’s Supermarkets of the ESPN Deportes Miami’s exclusive broadcast of Spain’s La Liga games.

Tablet devices have emerged as the leading second-screen alternative to television for viewing full-length episodes, according to “Tapping Into Tabletomics,” a new study released by Viacom . The new research examines consumer behavior and emotions around the tablet user-experience, with a focus on tablets as TV and the dual-screen experience.

alPunto Advertising has been awarded an RFP from a California health care provider to develop three comic books targeting teenagers.

AHAA: The Voice of Hispanic Marketing will hold its Annual Conference on May 2-4, 2012 at the Intercontinental Miami Hotel with the theme of “Listen Up!” The conference will revolve around the client perspective and emphasize best practices across the broad Hispanic marketing continuum.

In a world of rising urbanization, the degree of economic vigor that the economy of the United States derives from its cities is unmatched by any other region of the globe.

“Integration” is a marketing buzzword of late, no doubt in part due to increased media fragmentation—and growing pressure from executives to master new channels and formats to create a cohesive brand message.

More than 52 million strong and representing the majority of population growth over the next five years, Latinos have become a prominent actor in all aspects of American life, according to The State of the Hispanic Consumer: The Hispanic Market Imperative, released by Nielsen, a leading global provider of information and insights into what consumers watch and buy. Latinos are a fundamental component to future business success, with a projected buying power of $1 trillion in 2010 expected to grow 50 percent to $1.5 trillion in 2015. DOWNLOAD Report Here.

Today, differences in internet access still exist among different demographic groups, especially when it comes to access to high-speed broadband at home. The ways in which people connect to the internet are also much more varied today than they were in 2000. As a result, internet access is no longer synonymous with going online with a desktop computer. DOWNLOAD Report Here.