Agency

In 1996, AHAA was founded to grow our marketplace and promote our member agencies. Today Hispanic marketing is more important, more challenging and more nuanced. Gene Bryan – CEO of HispanicAd.com last year challenged AHAA and the Industry with his opinion piece title “I Have High Hopes for AHAA”, with a call for renewed energy, fresh insights and smart collaboration between clients, media and agencies. We at the volunteer-led AHAA board agree with Gene. By Roberto Orci – Chairman of AHAA

Available on HispanicAd.com El Blog

A collaborative marketing research and development project led by gyro, the global ideas shop. The @Work State of Mind means that most global business decision makers are on, irrespective of time or location. Reaching them successfully requires an understanding of more than how they blur the lines between work and personal. It’s imperative to understand their motivations, emotional attitudes and levels of satisfaction with round-the-clock, all-device messaging. DOWNLOAD Report Here.

A new IBM study of the media and entertainment market, reveals that as consumers adopt an increasing number of digital devices, four distinct new “digital personalities” are emerging. This shift is compelling companies to adopt more innovative business models that deliver personalized experiences. DOWNLOAD Report Here.

A new website, BreakUpWithYourAdAgency.com, launched geared toward helping jaded brand managers, marketing directors, and business owners end their existing relationships with underperforming advertising agencies (you know who you are).

Several months ago in October of 2011 I wrote an op-ed piece titled “I have high hopes for the Association of Hispanic Advertising Agencies”.

It was necessary to write last year’s op-ed piece since I felt after working with AHAA for fifteen years, the momentum and directionality of our Industry’s trade-marketing association did not represent the needs or that it was not a compass for our Industry.

I also voiced my concerns for the roaring silence of the ‘Voice of our Industry’.

Available on HispanicAd.com’s El Blog

UnitedHealthcare’s Latino Health Solutions launched a bilingual mobile website that provides health and wellness information tailored to Hispanics’ specific cultural and language needs.

Analyzes the growth of this group and compares their migration destinations with those of other segments of this age group and with the general population. DOWNLOAD Report Here

Infinite Dial 2012The American adoption of digital technologies continues at a furious pace. Check out the numbers in the latest edition of this landmark study from Arbitron and Edison Research. DOWNLOAD Report Here.

The Clorox Company, in partnership with the National Association of Hispanic Nurses (NAHN), announced the launch of the Hispanic Nurses Network, a new healthcare resource for Hispanic families.

República has launched the official registration web portal for Repúblicares, the agency’s new annual social responsibility initiative created to award one year of pro bono expertise to a deserving organization within the continental United States and Puerto Rico.

A battery of disruptions have roiled the US recording industry and shrunk it in half in just over a decade. The industry’s past experiments with digital media seemed promising at first but have not generated enough revenue to stem losses from sagging sales of compact discs. Against this backdrop, can a new generation of cloud-based streaming models revive the industry?

AT&T announced the launch of a new ad campaign that brings to life how AT&T devices and mobile technology enhance our daily lives.

Expanding its reach and membership offerings from coast to coast, the Hispanic Public Relations Association (HPRA), officially announced the first national board of directors, marking the launch of a national entity.

TXU Energy, a retail electricity provider in Texas, has selected Texas-based Dieste Inc. as its Hispanic advertising agency. Effective immediately, Dieste will manage the brand strategy and creative duties for the Hispanic US market.

Pennsylvania based Mendoza Group, Inc. has announced Lisa Fell as its new Director of Client Services. Ms. Fell will be responsible for implementing comprehensive advertising and marketing strategies, including oversight of all creative and media services for Mendoza Group’s expanding roster of multicultural clients.