Agency

New global research from Accenture, titled “The Path Forward,” has found that despite being dissatisfied with their jobs, the majority of professionals plan to stay with their current employers.

We hear the term “multicultural” a lot. Marketers, academics, and industry leaders love to talk about multicultural groups and the growth of America’s multicultural population – the various minority groups, including Hispanic, African-American, Asian, and “other” (Middle Eastern, European, South Asian, etc.) that are rapidly expanding in size and influence. As a marketer, I’ve always grappled with the question of whether this is an actual segment or just convenient nomenclature, created by corporate America to neatly package what would otherwise be very distinct groups of individuals. By Jose Villa / Sensis

Available on HispanicAd.com’s El Blog

Latina Insights, the marketing services division of Latina Media Ventures, has released the first in a series of surveys revealing the shopping and retail consumption behaviors of the U.S. acculturated Latin female consumer.

Industry insiders have informed HispanicAd.com that New York based Revolucion LLC under the leadership of Federico Mejer, which recently handle the launch of Cervecera de Puerto Rico’s new premium beer called Magna Special Craft, has merged with Miami based MGSCOMM under the leadership of Manuel Machado / CEO & Chairman.

Chief marketing officers are overwhelmingly optimistic about the U.S. economy’s outlook, a new survey reveals. When asked if they were more or less optimistic about the overall U.S. economy compared to last quarter, the optimists outweighed the pessimists 8 to 1.

Over the last 60 years, televisions have evolved to have slimmer profiles, larger screens and sharper pictures. Additionally, the devices delivering the content to these new high-tech screens have changed significantly and more rapidly — helping us watch what we want when we want it.

Teens and young adults brought up from childhood with a continuous connection to each other and to information will be nimble, quick-acting multitaskers who count on the Internet as their external brain and who approach problems in a different way from their elders, according to a new survey of technology experts. DOWNLOAD Report Here.

Nearly seven out of 10 home improvement shoppers say they are not brand loyal when it comes to buying big-ticket items, according to The Complex Shopper study conducted by The Integer Group and research partner Decision Analyst. View IngoGraphic and DOWNLOAD Report Here.

With new leadership comes new energy and ambition, making this a year for continued growth for the Hispanic Public Relations Association, Los Angeles chapter (HPRA-LA) as it announces the new incoming board and welcomes new members. With the new board, HPRA-LA will build upon strategic partnerships and strengthen its commitment to provide PR professionals and students the resources to thrive in this evolving Hispanic public relations industry.

ValueClick, Inc. announced results from the 2012 ValueClick Media Advertiser Survey. This annual survey tracks the perceptions, thoughts and actions of agencies and brand marketers, including their views on advertising budgets, reasons for selecting media partners and digital marketing trends. DOWNLOAD Report Here.

Shirin Peykar has been appointed vice president of Direct Response at Univision Communications Inc.

AHAA and Círculo Creativo are calling on the best Hispanic creative to compete for the first edition of the U.S.H. Idea Awards, recognizing stellar achievement in work created by U.S. Hispanic agencies and directed at Hispanic audiences. The inaugural U.S.H. Idea Awards will be presented Friday, May 4 at the Intercontinental Hotel in Miami during AHAA’s Annual Conference.

The PwC Global CEO Survey shows uncertain and volatile growth, lack of stability in capital markets, and tumbling short-term business confidence. This places the onus on governments to provide political leadership to help lay the foundations for a stable and lasting global recovery.

Nielsen has long been bringing our insights to life through compelling infographics, illustrations and charts. On February 28, Nielsen is taking a page from some of their clients and the industry and going open-source, launching a U.S. contest to find and celebrate innovation in data visualization using some of our recent consumer insights and social media intelligence.

Following 3.8 percent growth in 2011, global advertising spending is expected to grow by 4.9 percent in 2012 to $465.5 billion, according to the latest Global Advertising Forecast from Strategy Analytics.

Rosa Alonso who has been involved in several Hispanic focused internet start-ups will be awarded the the Columbia University Alumni Medal for “the many important and helpful contributions over the years that have enriched the University and faculty, student, and alumni life on our campus”. Felicidades, Rosa!

In an effort to consolidate resources Joseph Anthony, CEO of VITAL Holdings partners with former Kinetix co-founders Paul Estevez and Tony Martinez to develop new Multi-cultural Marketing Agency, called Americana.