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What the real growth of Spanish speakers (not the relative growth) means to Media reach and effectiveness. Written by Miguel Gomez Winebrenner, Vice President, Cheskin Added Value.

You can’t ignore 48.5 million people. That’s how many Hispanics resided in the United States as of July 1, 2009, according to the U.S. Census Bureau. By 2015, Hispanics will increase from 13% to 16% of the U.S. population, and their spending power will increase from $1 trillion to $1.5 trillion, according to recent research by Yahoo! and Mindshare. REGISTER for FREE webinar tomorrow HERE

Ace Metrix released a white paper that reviews the effectiveness of using CEOs in advertising, guides brands on do’s and don’ts of using a company’s chief in ad campaigns, and looks at some of the best and worst examples of CEOs as frontmen. The study, entitled “CEOs in Advertisements: What Happens When the Boss Steps into the Spotlight?” found that, on average, ads starring CEOs are effective.

Univision Communications Inc. announced the formation of its Innovation Marketing Team (IMT), a new integrated consumer engagement group designed to further the company’s ability to develop multi-platform, integrated marketing programs.

Antoinette Zel, President and CEO of La Comunidad, announced the promotions of client management execs Maryanne Dammrich and Denisse Molina to Account Directors, and the addition of Paula Soares as Account Director.

Marketers must diversify their ad investments across a wider variety of digital channels to keep up with today’s media consumption habits.

Azteca America in partnership with Sprint announced the successful launch of the branded multiplatform soccer campaign “Gol O No Gol?” (Goal or Not).

Ford is teaming up with NBC and eight-time Emmy Award-winning reality producer to create “Escape Routes,” a prime-time reality TV show that will air on Saturday nights on NBC and mun2 beginning March 31.

The era of the Hispanic homebuyer is upon us, according to the 2011 State of Hispanic Homeownership Report released by the National Association of Hispanic Real Estate Professionals (NAHREP). DOWNLOAD Report Here.

Last month I attended one of the best parties in L.A. No, I’m not talking about the Oscars. I’m talking about the Brisk Bodega-Star Wars Cantina party, presented by Brisk Tea. Published by Manny Gonzalez

Read more at HispanicAd.com’s El Blog

An estimated 214 million people — about 3% of the world’s population — have migrated across international borders as of 2010. While the percentage may seem small, if the migrants were counted as one nation, they would constitute the fifth most populous country in the world, just behind Indonesia and ahead of Brazil.

Adam Shlachter has spent more than a decade developing digital marketing programs and solutions for brands. Since joining MEC in 2006, he has worked with clients that include Macy’s, KFC and Ikea, and has managed agency relationships with partners such as AOL, CBS Interactive, Facebook, Google, Hearst Digital, Yahoo! and Microsoft.

Traditionally, retailers have been the middlemen between consumers and brand manufacturers, but these roles are becoming more fluid with the rise of ecommerce. Consumer goods companies have started selling to shoppers through direct online channels, and in the process are gaining access to valuable market research data.

Total advertising expenditures increased 0.8 percent in 2011 and finished the year at $144.0 billion, according to data released by Kantar Media. Ad spending during the fourth quarter of 2011 dropped 1.0 percent versus the year ago period, the first quarterly decline since the end of 2009. Since reaching a post-recession peak in Q3 2010, advertising growth rates have slowed sequentially for five consecutive quarters. Spanish language TV ad spending surged 19.1 percent in fourth quarter, paced by higher sell-out levels at over-the-air networks. For all of 2011, the segment increased 8.3 percent.

Award winning Creative Director Pablo Buffagni leaves Conill to join Grupo Gallegos as Chief Creative Officer.

By Xavier Mantilla | Director of Sales – RedMas In the last 24 months we have seen a shift in the way brands and general market media agencies have come together to work with Hispanic media companies in order to reach these valued consumers. However there are huge shifts in behavior that most of us that work in the media space are yet to face. For a long time we always used terms like “targeted content” to mean Spanish language media (planning and buying), however, when we spend upwards of 90% of our budgets on Spanish language only

Now that we are well into the New Year, I thought it would be worthwhile to provide an update on the state of the Hispanic online market. Overall, the market continues to be rich and vibrant and the data points to a clear opportunity for online marketers in 2012.