Agency
National Park Service launches Mi Parque, Mi Historia Campaign
With the National Park Service's (NPS) 107th birthday on August 25, NPS is launching "Mi Parque, Mi Historia," a campaign that invites Hispanic/Latino communities, families, and individuals to share their personal connection to parks and the outdoors.
How to maximize the value of programmatic data through audience segmentation
In this article, I will delve into the significance of audience segmentation in programmatic advertising and provide valuable tips to enhance its overall effectiveness. By Mario X. Carrasco
Linear TV’s comeback: The arrival of FAST
The streaming industry is coming full circle. Compared with its subscription-focused beginnings, ad-supported services and scheduled, live programming have grown more prevalent this year. The growth of free ad-supported television (FAST) services bodes well for audiences, as they boast very familiar user experiences and often feature shows acquired from traditional broadcast and cable programming.
Unlocking the Path to Marketing Excellence – The Journey to Effective Strategies [REPORT]
The study quantified marketing effectiveness culture across a wide variety of different advertisers, reporting an overall score of 6.5 out of 10, averaged across four core components. Two components have a more positive influence on building a stronger effectiveness culture, with People rated at 7.3 and Focus 7.0. But this was offset by two areas where culture is falling behind: Data, Tools, & Measurement rated at 6.4, and most alarmingly Process at just 5.7.
The Marketer’s Role in the Fight Against AI Bias
Though AI-powered technologies are "just machines," the algorithms they're built on often reflect the biases of the individuals who programmed them. As such, these technologies come with some of the same flaws that humans possess. Luckily, marketers are well-positioned to combat bias in AI throughout the development, deployment, and monitoring stages. Find out how with this POV from Marketing Futures.
Innovative Ways to Use AI in Marketing
Artificial intelligence (AI) uses computer systems to perform tasks that would typically require human intelligence. It can continually process and learn from large amounts of data — a powerful capability that can help a range of businesses see cost savings and efficiencies. A 2020 global study by MIT Sloan Management Review found that of the 3,000 business leaders surveyed, 87 percent agree that AI will allow them to obtain or sustain a competitive advantage.
Global advertising spend to top $1trn for first time next year
A new study from WARC, the experts in marketing effectiveness, has found that global advertising spend is on course to grow 4.4% this year and a further 8.2% in 2024, by when expenditure will have topped $1trn for the first time.
Inclusive Beauty: Navigating Consumer Diversity and Shifting Preferences
The beauty industry has transformed in recent years driven by consumer demands for products that align with their cultural values and personal beliefs. While the top cosmetic brands continue to be L’Oreal and Estee Lauder, they are being challenged by younger, edgier brands like Selena Gomez’s Rare Beauty, Rihanna’s Fenty and e.l.f. Cosmetics.
How Marketers Can Fight Ad Fraud to Drive Results
The first look of the Association of National Advertisers (ANA) Programmatic Media Supply Chain Transparency Study found brands may be wasting much of their programmatic advertising campaign budgets on low-quality or fraudulent media.
The Hispanic Organization of Latin Actors announces 22nd Hola Awards
The Hispanic Organization of Latin Actors (HOLA), announced the return of the HOLA Awards Gala Benefit to New York City. The 22nd annual ceremony will take place Monday, October 16th at the legendary The Players NYC Club House in Manhattan. The gala benefit honors top Latino and Hispanic talents who have shown excellence in film, television, and theater.
Telemundo delivers record-breaking FIFA WOMEN’S WORLD CUP 2023
Telemundo wraps up its exclusive Spanish-language coverage of the FIFA Women’s World Cup Australia & New Zealand 2023 with historic milestone wins across all platforms
Navigating the Beer Industry’s Crossroads: Balancing Erosion and Growth
In the realm of corporate America, the interplay between brand erosion and growth is an intricate dance that shapes the journey of iconic names like Budweiser and Bud Light. As we ponder the ever-evolving beer landscape, a powerful lesson surfaces — one that underscores the significance of embracing cultural trends for enduring, long-term growth. This perspective resonates deeply, especially for those of us devoted to multicultural communities. By: Gabriela ‘Gaby’ Alcantara-Diaz, Founder, President of Semilla Multicultural, Inc.
Nostalgia Marketing: A Powerful Source of Emotion
Nostalgia is in right now — and perhaps this is partly a reaction to the ever-evolving technocentric landscape we live in. Familiarity can be comforting and a source of positive memories from the past; so, in many ways, it's unsurprising that brands are harnessing nostalgia to evoke joy and connection for beloved brands, aesthetics, experiences, and media.
Fundamental Behaviors Amongst Diverse Consumers, Prompting a New Era in Healthcare Marketing [REPORT]
Health and wellness advertising agency THE 3RD EYE, released its exclusive report "Defining Health & Wellness, And The Barriers to Change".
Why Online Research Panels Lack Socioeconomic Representation
Online research panels in Latin America often underrepresent lower socioeconomic groups, despite being a larger proportion of the population. Individuals with higher incomes, on the other hand, are often overrepresented compared to those with lower incomes. This mismatch can lead to potential challenges, but market researchers can mitigate these risks by carefully considering the composition of their panels and taking steps to ensure that they are getting accurate and reliable data.
ChatGPT is not taking over the world yet, but it may lead to legal trouble [REPORT]
While AI systems can unlock new levels of creativity and acumen, creators, brands and agencies need to be wary of key legal risks – from potential intellectual property infringements to transparency about uses of consumer data – writes the 4A’s Ashwini Karandikar.
How CMOs Can Cultivate Relationships Throughout the Organization [VIDEO]
Sandeep Chennakeshu, COO at digital-imaging radar company Uhnder, says that the onus to involve marketing more deeply in the organization's strategy planning and decision making isn't entirely on the CMO or marketer. In fact, he says he must come from a top-down culture that starts with the CEO. However, he does offer some tips for actions CMOs can take directly, as well.
2023 Statistical Yearbook [REPORT]
This report represents the first publication of the Statistical Yearbook for the Arts, Culture and Creative Industries in Puerto Rico. It is a compilation of 10 reports with multiple data sources that present a profile of the cultural and creative sector in Puerto Rico. These data are presented as part of the objectives of the LabCultural as a cultural observatory and within the framework of the creation of a Cultural Information System for Puerto Rico.
Canela Media names Eric Tourtel as President of Latin America
Canela Media announced the appointment of Eric Tourtel as its President of Latin America to usher in a new era of opportunity and growth in the region. Eric will oversee Advertising Sales Strategy, Commercial Operations and B2B Marketing for Canela Media in Latin America.
AIMM announces Inaugural Trailblazers Awards Winners to highlight Inclusion during a time where Exclusion is too often discussed
ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) announced the first-ever recipients of the AIMM Trailblazer Award, honoring exceptional individuals who have fearlessly pushed boundaries and revolutionized the world of marketing.
