Agency
Facts on Latinos in the U.S.

There were 62.5 million Latinos in the United States in 2021, accounting for approximately 19% of the total U.S. population. In 1980, with a population of 14.8 million, Hispanics made up just 7% of the total U.S. population.
A new era of programmatic advertising beckons but questions remain whether advertisers are prepared

WARC, the global authority on marketing effectiveness, has released The Future of Programmatic, the latest WARC strategy report produced in partnership with ID Comms, covering the major trends shaping programmatic advertising over the coming 12 months together with practical guidance for advertisers evolving their programmatic and ad tech capabilities.
How to make a strong start as a CEO [PODCAST]

Seize the first year in the role as an opportunity for both personal and institutional renewal.
TWO TOP HISPANIC TV LEADERS KEYNOTE AT 21ST ANNUAL HISPANIC TV SUMMIT – WEDNESDAY, SEPTEMBER 13, 2023, IN NYC

The 21st Annual Hispanic Television Summit, programmed by Schramm Marketing Group, will feature two distinct one-on-one keynote interviews by two of today’s leading executives in Hispanic television. The morning keynote interview features Beau Ferrari, the Chairman of NBCUniversal Telemundo Enterprises. The Summit’s afternoon will open with a keynote conversation with Ignacio “Nacho” Meyer, the President of Televisa Univision Networks. The Annual Hispanic Television Summit is the premier event for those in the business of television for Hispanic audiences, worldwide.
New Campaign from The Ad Council and Alzheimer’s Association Encourages Hispanic Communities to Recognize the Differences Between Normal Aging and Early Signs of Alzheimer’s Disease

The Ad Council, in partnership with the Alzheimer’s Association and creative agency Lopez Negrete Communications, launched new public service advertisements (PSAs) “Some Things Come with Age” in an effort to increase early detection of Alzheimer’s and other dementias within the Hispanic community by raising awareness of the early signs and symptoms.
NFL expands Hispanic focused music partnership

The National Football League, together with NTERTAIN Studios and music label NEON16, led by Latino industry giants Tainy and Lex Borrero, announced an expansion of their partnership for the 2023 season.
Can Mega TV Buyer Save Americano Media?

According to El Nuevo Herald, the McClatchy Co.-owned Spanish-language daily newspaper serving Miami, Americano Media has “run out of money” and has been unable to make payroll since May. By Adam Jacobson – Radio TV Business Report
Navigating Media Mix Models, Marketing Mix Models and Multi-touch Attribution Models

Media Mix Modelling, Marketing Mix modelling and Multi-Touch Attribution modelling have all been widely discussed and written about in recent years. As CMOs face increasing pressure on their budgets, the need to deliver marketing efficiency is paramount.
Insourced, outsourced or hybrid? What’s the best model for marketing effectiveness?

Client & Proposition Director, Ryan Rooney, considers the pros and cons of running marketing effectiveness insourced, outsourced, or using a hybrid model in between.
The risks are rising for big brands

Brands face unprecedented risks and will need the right processes and tools to negotiate these challenges. Will Gilroy, WFA Director of Policy and Communications, explains.
Campaigns That Promote Equality for Women and Girls

Women and girls aren't often the focus of media campaigns. They are often relegated to side roles and characters, or perpetuate negative stereotypes (often centering around unrealistic expectations). It's exciting and refreshing when campaigns break this mold, however.
With limited inclusive content in traditional media, brands and people with disabilities are finding representation on social media

With limited inclusive options across TV and film, it’s not surprising that the disability community has found more of what it’s looking for across social media channels, where content creators with disabilities are actively filling the inclusivity void across traditional media channels. It’s important to note that while disabled creatives are finding success in social media, this is not a replacement for the decline in representation in TV and films.
WAPA América to broadcast Miss Universe from Puerto Rico

WAPA América announced its exclusive Miss Universe Puerto Rico broadcast from San Juan. As the proud owners of the franchise led by current Miss Universe Puerto Rico director –and Noticentro al Amanecer host – Yizette Cifredo, WAPA will bring the highly anticipated pageant to viewers across the United States.
2023 Global Chief Procurement Officer Survey [REPORT]

What capabilities and strategies are today’s most successful procurement organizations investing in? See observations and trends from our 2023 Global Chief Procurement Officer (CPO) Survey—based on the responses of almost 350 procurement leaders from more than 40 countries.
Exploring Diversity and Inclusion at Lollapalooza 2023: Progress & Room for Improvement

Lollapalooza is well-known as one of the most popular music festivals in the United States. Since 2005, it has been held annually in Chicago in early August and attracts over 200,000 attendees each time.
What Is the Extra Round of Creative Costing You?

It's a familiar scenario, something that happens all the time. There's an approved strategy, a brief, and theoretically all the stakeholders in the process should be aligned, but still the clients are sending the agency back to do another round of creative, and another, and another. It's frustrating for everyone, and it's a waste of resources, time, and money.
Innovative Approaches to Measuring Creative Effectiveness

Bain's Cesar Brea and EDO's John Cripps discuss how to understand and optimize new ways of advertising.
Growth in Consumer Spending is Slowing

U.S. consumers are still buying more than last year, but spending growth is slowing as the economy settles down amid higher interest rates intended to reduce inflation, National Retail Federation Chief Economist Jack Kleinhenz said.
The Secret of the Barbie Movie’s Marketing Success

Barbie is a genuine phenomenon, reaching $1 billion in worldwide box office in only three weeks on the strength of legions of pink-clad moviegoers. We asked Yale SOM’s Zoe Chance, a former Mattel brand manager, about the movie’s marketing and message.
Visit San Antonio Teams Up with BeautifulBeast and Mighty Industries to Unleash a Captivating Content Platform

Cross-cultural agency BeautifulBeast has entered into a strategic alliance with Mighty Industries and XALTER to create Mighty Beast. This unit specialized in content and web3 is in charge of the creation and production of 210Plaza, an entertainment platform in the Metaverse for the city of San Antonio. The goal is to attract visitors to the city, highlighting many of the cultural and culinary aspects that are attractive to young adults who like to explore new experiences.