Business

Reimagining Retail: Unexpected pandemic consequences for retailers and brands that will pop in 2022  [PODCAST]

On this episode of our new Behind the Numbers show, Reimagining Retail, our analyst Suzy Davidkhanian hosts author and keynote and strategic advisor Steve Dennis to discuss overlooked consequences the pandemic has had on retailers outside of the much-discussed supply chain and consumer loyalty woes. They also identify several smaller, lesser-known brands they think will pop in 2022.

Inflation and risk reduction: what brands can do [REPORT]

Brands need to respond to rising prices not simply by pivoting to “value”, but by considering how they reduce “risk” for consumers.

Where to Go from Here? The Apparel Industry’s Focus Areas for 2022

The U.S. apparel industry brought in $246.2 billion in revenue for 2021 — an increase of more than $61 billion versus 2020, and the highest dollar volume generated in more than 10 years! With both revenue and unit sales up, compared to 2020 and 2019, the apparel industry has to figure out how to keep up the momentum in 2022.

TelevisaUnivision Announces Univision Ad Sales Executive Appointments

TelevisaUnivision Inc. announced the hiring of new talent to join Univision’s ad sales team. The company welcomes Rob McGovern, Senior Vice President of Multimedia Sales, and Richard Bertodatti, Senior Vice President of Multimedia and Audience Sales who will report to John Kozack, Executive Vice President of Multimedia Sales.

Latino Entrepreneurship Trends  [REPORT]

The Stanford Latino Entrepreneurship Initiative (SLEI) at Stanford Graduate School of Business (GSB), in collaboration with the Latino Business Action Network (LBAN), released a report covering the latest trends in Latino entrepreneurship in the U.S.

The Working Future: More Human, Not Less [REPORT]

In 1964, the RAND Corporation predicted that we would be breeding intelligent apes to perform manual labor by 2020. In 1959, the US postmaster general predicted that today’s mail would be sent by rockets (email turned out to be a more cost-effective option). In 1930, John Maynard Keynes predicted that continued economic growth over the course of the coming century would reduce the workweek to 15 hours. Nikola Tesla echoed this sentiment in 1935, when he predicted that robots would replace most human labor in the next hundred years.

Two of the biggest Spanish-language media companies in the world are now officially united in fiscal matrimony.

Grupo Televisa, S.A.B. and Univision Holdings II Inc. (together with its wholly owned subsidiary, Univision Communications Inc.) on January 31 completed their merger — a transaction between the Mexico City and New York-headquartered companies that effectively melds Televisa’s media content and production assets with those of Univision.  By Adam R. Jacobson

Performance marketing seeks to divide, branding seeks to unite

Recently, I have spent a lot of time trying to understand the world of performance marketing. It has not been easy, in part because of my background in brand building. To me performance and branding are like chalk and cheese. They reflect very different marketing mindsets and practices.  By Nigel Hollis

2022 – A New Era for Retail

Incredible retail changes have occurred over the past two years — some will phase out, but many are now so ingrained into consumer behavior that they will linger. Spending in the current normal is not “normal,” at all. Similarly, looking at the year ahead is less about planning for emerging trends, and more about preparing for the changes on the horizon.

Martínez-Bonilla named SVP & Partner at C+R Research

C+R Research announced that Jorge Martínez-Bonilla has been named Senior Vice President and Partner.

Hybrid Has Become the Dominant Work Model for Global Knowledge Workers

Location and Schedule Flexibility Is the Expectation and Increasingly the Norm for Global Knowledge Workers

Embrace the “Netaverse”

While I love, embrace, and can even say I’m an “early adopter” of new technologies, I’m a bit at odds with the overwhelming overload of Metaverse, NFT’s, bitcoin, crypto and all the advances of our society. Each of these come to us as sharp contrast to what the pandemic opened our eyes to: the importance of humanity, the resilience of humankind, the rearrangement of our priorities: health, family, home, kindness, transparency, and harmony.  by Luis Miguel Messianu, Founder, Creative Chairman and CEO, Alma

Build trust in diversity, equity, and inclusion commitments

Since the spring of 2020, many organizations have made public commitments to address societal disparity and injustice, and established or expanded diversity, equity, and inclusion (DEI) initiatives for their current and future workforce. After more than a year of accelerated efforts, the questions arise: Do workers trust their organizations’ commitment and efforts thus far? And how might this change going forward?

Retail predictions for 2022 [PODCAST]

Reda says 2022 is poised to be a great year for retail. Customers are excited to return to stores, and retailers are focused on new ways to make the in-store experience even better.

How to Win the Final Pitch Presentation Even when the Client Throws You Curveballs

I was recently working with two different clients on two different final pitch presentations that shared a common challenge: client-imposed restrictions on the format of the meeting.

Time to get serious in 2022 ……..

A couple of questions came to mind regarding some key issues for US Hispanic & Multicultural advertising, marketing, media, public relations and research industry:

The benefits of a bilingual brain [VIDEO]

It's obvious that knowing more than one language can make certain things easier -- like traveling or watching movies without subtitles. But are there other advantages to having a bilingual (or multilingual) brain?

Skip to content