Education

By Joe Castro – Zubi Advertising I never sleep better than during the holidays that now seem a faded distant memory. The new year has brought with it the reality of potentially great political change on the horizon, and with all the political rhetoric a reawakening to the disturbing truth of how Hispanics are viewed by many other Americans in this country.

By Joe Zubizarreta / Zubi Advertising – Zubination Having just watched the pilot for Rob Schneider’s new show, Rob, I am totally disgusted by the way CBS has portrayed a Mexican-American family in an attempt to lure Latinos to general market television. The only thing I can think of is that they wanted to use every stereotype in the book to generate non-Hispanic viewership.

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As many of you have seen in the movie 2012 and have heard from scholars based on their interpretation of Mayan culture and the Mayan calendar, the world will end December 2012. Doomsday is upon us in 355 days on December 21, 2012.

It’s Ho! Ho! Ho! time, party time and looking to next year.  So with that said, here are my Top 10 pet peeves for 2012. 1- Professionals in our Industry need to understand the need to return calls and e-mails.  It is just proper business etiquette, even if there is not an opportunity to do business.  People need communication and have to deliver communication back to their people.  Two-way street.  Return your own calls, don’t have you assistant do it.  Nobody, and I mean nobody is that important or that busy.

Telemundo Media together with the School of Journalism and Mass Communication at Florida International University announced the graduation of seven students from the inaugural class of Hispanic Media Futures, an innovative student development program to train future Hispanic journalists and communicators.

‘m still not sure why Ad Age felt compelled to give a voice to hate. I mean, how else do you explain their decision to invite a bona fide prophet of hate to their upcoming “Media Evolved” conference?  Glenn Beck may be doing something interesting in media (according to Ad Age) but he’s still a racist.

As part of its ongoing commitment to education, Univision Communications addressed the critical need for information with its unprecedented education week “¡Edúcate! Es el momento.”

To further close the education gap, Univision has made it a priority to empower young Hispanics with the resources they need to make their college aspirations a reality. By Cesar Conde – Univision Insights Blog

Hispanics who live in the United States live in a heterogeneous cultural environment: they are surrounded both by the culture they or their relatives experienced in their country of origin and by mainstream American culture. Additionally, Hispanics who live in the United States may grow to feel a connection with people with different countries of origin within Latin America. This diverse experience exposes Hispanics in the United States to several reference groups. By Sully Moreno /Student of the Center for Hispanic Marketing Communication at the Florida State University

Telemundo announced the launch of a week devoted entirely to the subject of education under its public service campaign “El Poder de Saber.”