Business

HispanicAd.com is proud to announce the Judges for the HispanicAd.com 2014 Hispanic Account Planning Excelencia (HAPE) Awards competition. The awards will be bestowed during the 3rd Annual U.S.H. Idea Awards at Association of Hispanic Advertising Agency (AHAA) Annual Conference in Miami, FL in April 2014.

This is an exciting year for the HAPE Awards, we changed the rules, change the categories and expanded the scope and experience of the Judges to fit the ever changing needs of our competition for analysis, creation, implementation of Insights and the process of Account Planning in the US Hispanic Market.   

AHAA will be creating a series of webinars dedicated to the winners of the 2014 HispanicAd.com HAPE Awards.

The Hispanic Public Relations Association’s New York Chapter has announced the filing period for the 2nd Annual HPRA-NY Scholarship Program. Beginning March 31 through June 6, greater New York area college students of Hispanic descent will have the opportunity to file applications to be recognized for their outstanding undergraduate academic achievement and community service.

Terra presented Latin music Superstar Juanes for the first on-stage performance of his new album “Loco de Amor” (Crazy from Love) in a world-wide digitally-streamed concert that took place earlier this month in Miami.

As pharmaceutical and biotech companies compete for the hearts and minds of prospective patients, they are re-discovering public relations as a powerful way of doing so. PR, with its unique ability to educate and inform, is a highly effective tool to communicate complex and often challenging information.

The alliance marks the initial step in a joint plan to set up a fully operational news bureau at UC Berkeley, a pioneering initiative that could lead to the creation of similar bureaus in other universities across the nation.

Ronald McDonald House Charities (RMHC) New York Tri-State Area announced its partnership with Grammy-winning singer Luis Enrique as the new voice of the HACER Scholarship Program public service announcement (PSA) campaign. 

The road to better jobs, more money and improved lifestyles is paved by education, according to a new Nielsen survey. More than three-quarters (78%) of global online respondents agreed that receiving a higher education, such as college, is important. Likewise, three-fourths also believed that better employment (75%) and higher income (72%) are accessible because of educational opportunities.

Higher education leaders are becoming increasingly concerned about their ability to maintain current enrollment levels, according to the results of the second annual Higher Education Outlook Survey conducted by KPMG LLP.

Amid the current debate on immigration reform, much attention is on House members and how their vote for or against reform will play in their home districts.  But many congressional districts have a huge number of naturalized immigrants and young Asians and Latinos who are entering the electorate, and who deeply support immigration reform.

Millions of kids are heading back to school. Along with brand new school supplies and new outfits, the first day of school usually brings a new classroom instructor. The idea of a new teacher can be intimidating for some kids. However, what kids sometimes forget is that they, themselves, are teachers. In fact, kids aged 6-12 years old find themselves teaching their parents about all kinds of things including media and technology. We find this to be especially true if their parents are Baby Boomers or older Gen Xers.

  Three-faceted music: Crossbreeding, Syncretism and Hybridization in Latin America, offering a visual and acoustic perspective on the indigenous, Hispanic and African cultural roots of Latin American music.

Mayorga Coffee announced the launch of Cafe Sabroso, a line that the company has developed to fill a gap in the Hispanic coffee market.

Today is the 91st anniversary of the first commercial ever broadcast on electronic media! This commercial was aired on WEAF – which is now WFAN. (Accounts of the event indicate that advertisers were concerned with ROI even then.)

Tom Arnost has departed Telemundo where he held the post of Executive Vice President & Chief Revenue Officer, Telemundo Station Group since September of 2012.

eMarketer expects US advertisers to spend $171.01 billion on paid media this year, up 3.6% over 2012 spending levels, according to our most recent forecast of US ad spending.

There’s no way around it—the music industry faces a serious challenge in maintaining revenues in the digital era. Audiences are consuming music through new channels that are still in the process of being monetized, such as online radio, and piracy remains a steady threat to the bottom lines of music companies across the globe.