News
2026 HMC Annual SUMMIT – THE ONLY CONFERENCE 100% FOCUSED ON hispanic marketing
Registration is now open for the HMC 2026 Annual Summit, April 22–23 in New York City. The only conference entirely focused on Hispanic marketing brings together brand leaders, agency executives, and cultural strategists to master the authentic storytelling and best practices that win with America's fastest-growing consumer market.
U.S. Population Growth Slows Due to Historic Decline in Net International Migration
Population growth in the United States has slowed significantly with an increase of only 1.8 million, or 0.5%, between July 1, 2024, and July 1, 2025, according to the new Vintage 2025 population estimates released today by the U.S. Census Bureau.
Publiespaña Select Multicultural Web Media as Exclusive Ad Sales Partner
Multicultural Web Media, a new digital media technology company, announced it will serve as the exclusive advertising and sales representation for Publiespaña, a subsidiary of Mediaset España, audiovisual groups and content creators in the Spanish market. Mediaset España operates seven linear television channels and their associated websites, as well as a live and on-demand content platform and a portfolio of thematic digital sites, all with a strong Hispanic focus and high audience engagement.
Rafael Pineda, the legendary Univision 41 journalist and one of the longest-serving news anchors in New York’s television history ….
Rafael Pineda, the legendary Univision 41 journalist and one of the longest-serving news anchors in New York television history, passed away on Sunday in Florida at the age of 88. For more than four decades, the majority of Latino households across the New York Metro area got their news from Rafael Pineda. He wasn’t just on television — he was part of our lives. By Tony Hernández - Documentary Filmmaker & Oral Historian Preserving family, founder, and cultural legacy
An Abdication of Leadership
Dear Tech Bros: I spent 22 years at Microsoft, learning and growing professionally during an explosion of tech opportunities. I had the privilege to participate in and then lead the creation of two important businesses (Microsoft Office and Xbox) and benefited from Microsoft’s financial success. By Robbie Bach - Speaker, Author, Consultant, and former Chief Xbox Officer
3 strategies that CMOs can use to enhance their likelihood of success
The job has intense breadth and stress. It's so hard to keep up. By Steve Boehler - Founder, Mercer Island Group
Who Gets Labeled an “Immigrant”— and Who Doesn’t
The word immigrant isn’t applied evenly in America. It’s assigned—often reflexively, often carelessly—and rarely questioned.
Marketing didn’t lose it soul. It Optimized it away.
After finally coming around to reading Filterworld, recommended by one of the sharpest strategists in the game, I had a clarifying realization: much of modern marketing has stopped trying to understand culture, especially online. It is trying to game it. Built to outsmart algorithms through optimization, predictability, and speed. It works in the short term. By Marcos Hernandez - Agency Partner | Brand Steward | Catalyst for Disruption & Growth
Consulting Reality: What You’re Actually Signing Up For
I'm going to tell you something most people won't… Not everyone is supposed to be an entrepreneur. So please stop telling people who just got laid off that they can "just consult." It's not that easy. By Elizabeth Rosenberg- Global Marketing and Communications Advisor
Pet Holiday Spending, New Year’s Reset, & Why Pet Brands Need Deeper Consumer Insight
Holiday spending has become one of the clearest behavioral signals of pet humanization in the U.S. – proof that pets are treated as full family members and intentionally included in household rituals and budgets. Recent consumer data shows that this humanized relationship increasingly shapes when and why pet parents spend, particularly during the holidays and into the New Year. The U.S. pet industry now exceeds $150 billion in annual spending, underscoring the scale of opportunity tied to these seasonal behaviors.
Music Makes Your Ads Unforgettable: Why Sound Matters More Than Ever
In a world overflowing with visual content, one element consistently rises above the rest when it comes to memorability: music. Whether it’s shifting moods, triggering nostalgia, or anchoring your message into moments people truly care about, music gets under the skin of your audience faster than visuals ever could — making your ads more memorable and your brand more resonant.
PR In 2026: Media Relations, Brand Positioning, Digital PR, Earned Media, Reputation Management
New PR in 2026 isn't just about press releases.
Telemundo Tips Off Spanish-Language Coverage of NBA’s “Sunday Night Basketball”
Telemundo kicks off Spanish-language coverage of the NBA for the 2025-26 season, marking the league’s return to Telemundo for the first time in more than 20 years. Throughout the season, Telemundo Deportes will deliver premium NBA coverage across Telemundo and Peacock, featuring primetime matchups and tentpole events that celebrate the league’s biggest stars and moments, reinforcing the network’s commitment to live sports en español.
The Black influence – How Black culture & identity drive the market. [REPORT]
Black consumers are sending a clear signal to businesses that want to leverage their buying power, influence, and brand loyalty. Get the key insights into Black consumer trends that brands need to know to win over Black audiences in 2026 and beyond.
MediaCo’s EstrellaTV launches new Orlando Television Station
MediaCo Holding Inc. announced that EstrellaTV will launch television station WDYB-CD in Orlando, Florida, significantly strengthening the network’s footprint in one of the nation’s fastest-growing and most dynamic Hispanic markets. The station will officially launch as EstrellaTV on March 24, 2026.
Sigma and MediaCo launch Audio Network targeting Multicultural Population Nationwide
MediaCo Holding Inc. announced the launch of Sigma Audio Networks LLC, a multicultural audio network with a mission: to fundamentally modernize how advertisers reach America’s growing multicultural audiences.
More Than a Championship: A Hispanic (Cuban) American Story at the Heart of America
Monday night’s college football championship — though not a win for the University of Miami — was still a moment of jubilation. Led by Heisman Trophy winner Fernando Mendoza, the game affirmed something larger than a final score: pride, belonging, and possibility for my hometown of Miami, Florida, and for many Hispanic Americans watching across the country. By Gabriela Alcantara-Diaz – Founder, President / SEMILLA Multicultural, Inc. By Gabriela Alcantara-Diaz – Founder, President / SEMILLA Multicultural, Inc.
CÍRCULO CREATIVO USA announces New Leadership
Círculo Creativo USA announced that Verónica Elizondo has been elected as president and Javier Osorio as vice president for the 2026-2027 term, marking the beginning of a new era of growth and expansion for the organization.
GOYA FOODS celebrates 90 Years ……
Goya Foods, the largest Hispanic-owned food company in the United States, proudly celebrates its 90th anniversary this year, honoring a remarkable legacy of culinary success, entrepreneurship, culture, and community that began in 1936 and continues to thrive today.
