News
Manny Ruiz named CEO of Minivela
Minivela announced that Brilla Media co-founder and former Hispanicize CEO Manny Ruiz has been appointed Chief Executive Officer.
Marketing mix modeling has come a long way from the traditional approaches many of us remember.
Marketing mix modeling has come a long way from the traditional approaches many of us remember. At its core, MMM helps you understand which marketing efforts are actually driving results. Instead of relying on last-click attribution, it uses statistical analysis to show the true impact of each channel, campaign, and external factor on your business outcomes. By Nick Smith
Canela Media launches “Canelitas”
Canela Media announced the launch of CANELITAS, a new short-form content destination debuting in November 2025 on Canela.TV. Designed for today’s audiences, CANELITAS delivers quick, engaging entertainment through micro-episodes featuring some of Canela Media’s most popular titles and beloved classics.
ACENTO Codes Culture Into AI
As the marketing world races to embrace artificial intelligence, one agency is slowing down, just long enough to ask a critical question: Who, exactly, is teaching AI what culture looks like?
AM/FM radio and podcasts are “Touchpoints” [VIDEO]
A major new study from Effie released this year at the prestigious Cannes Advertising Festival named AM/FM radio and podcasts as deserving of the “Super Touchpoints” effectiveness honor. Click below to watch a 15-minute video of Pierre Bouvard, Chief Insights Officer of the CumulusMedia
Why Sports Teams Are Becoming Media Companies (And What It Means for Brands)
The pattern? Sports teams are no longer just rights holders. They're media companies. And it's changing how brand partnerships work. By Leopoldo Garcia - Brand Partnership & Business Development Director
Noticias Telemundo Wins 2025 Walter Cronkite Award For Excellence In Political Journalism
Noticias Telemundo has been recognized with a 2025 Walter Cronkite Award for Excellence in Political Journalism for its primetime news special “100 Días de Trump.” The special, which aired in March, took an in-depth look at President Donald Trump’s first 100 days in office.
Five Consumer-Declared Trends Shaping Hispanic Holiday Shopping This Year
The U.S. consumer landscape is increasingly diverse, yet decision-makers risk missing critical opportunities when not all voices are represented. Hispanic Americans are among the fastest-growing demographics and are poised to significantly influence holiday spending this year. Eighty-five percent plan to shop for the holidays, and among them, as many as 71% say they have only done ‘a little’ shopping or haven’t started yet. This means now is a pivotal window for advertisers to reach this key segment before they finalize lists and check out.
Back to basics: the timeless power of drama
After more than 30 years creating and producing stories across different formats and genres, I’ve seen trends, platforms, and audience habits evolve in ways we never imagined. But one thing remains constant: the power of drama. By Andrea Salas - VP, Content & Production | Executive Producer & Showrunner
Canela Media Accelerates Growth in 2025 with Innovation, Scale, and Hispanic Audience Leadership
Canela Media announced that it will head into 2026 in a position of strong leadership due to the many advancements and successes the company has experienced over the last year continuing to lead the U.S. Hispanic media landscape with breakthrough innovation, record audience growth, and award-winning data precision. As the company closes a milestone year, it reinforces its position as a top destination for brands seeking scale, performance, and measurable outcomes.
MediaCo’s EstrellaTV Achieves Record Audience Growth in October 2025
MediaCo Holding Inc. announced that EstrellaTV closed out October 2025 with historic ratings momentum, delivering its largest year-over-year monthly percentage gain among Adults 18-49 since the network began with Nielsen measurement in March 2010.
reVolver Podcasts Launches “Esto es Futbol Mundial” in Partnership with Mundial Sports Network
reVolver Podcasts announced the debut of Esto es Fútbol Mundial, a new weekly program created in collaboration with Mundial Sports Network and Mundial Group Inc.. The show delivers an energetic blend of analysis, debate, and commentary on the week's most talked-about soccer stories — from local matches to the biggest global tournaments.
Migdalia Santana has passed.
While it’s been a while since we heard from Migdalia Santana, as many of you know she was always a strong advocate for Hispanic Media and one of the early pioneers in driving Hispanic Media Strategies.
The “general market” isn’t general anymore.
It’s Culturally Fueled™: complex, dynamic, and powered by people who’ve redefined what influence looks like. By Lisa Torres - Founder & Principal, The LIT Group Co.
Is the Glass Half Full or Half Empty for Working Latinas in the U.S.?
As a multicultural marketer, I am always reviewing how to reach different groups. As a Latina executive, I’m particularly interested in the evolution of spending power. National Latina Equal Pay Day, which was Oct. 8th, seems like an ideal time for an assessment. By Karla Fernandez Parker
Integration not scale is key to media success
Big multinationals can no longer rely on being big multinationals to secure advantage when it comes to media. Instead, they need to build in-house capabilities and connections says Tom Ashby, Global Lead, Media Services at WFA.
Cristina Schwarz announced her decision to step down as President & General Manager of Telemundo 47 New York / WNJU at the end of the year.
Cristina Schwarz announced her decision to step down as President & General Manager of Telemundo 47 New York / WNJU at the end of the year.
Vme TV and DIRECTV Partner to Celebrate Spanish-Language Cinema at Miami Film Festival GEMS
Vme TV and DIRECTV joined forces to celebrate Spanish-language storytelling at this year’s Miami Film Festival GEMS, a weeklong showcase that spotlights some of the most compelling voices in global cinema.
If you accept the call to leadership, you must be willing to be misunderstood, criticized, opposed, accused — even rejected.
If you accept the call to leadership, you must be willing to be misunderstood, criticized, opposed, accused — even rejected. By Lenore A. Brinson - Executive Director | Nonprofit Management
57% of Comms Professionals Use AI to Craft Press Releases [REPORT]
PR Newswire has released its 2025 Global State of the Press Release Report, revealing significant changes in how PR practitioners are using the industry's foundational tool as AI transforms the media ecosystem and impacts how consumers search for information.
