Media

Azteca America and Coors Light have partnered to present the champions of the Liga MX, Club America, as they take on Puebla F.C. in a tournament match on Friday, July 12, at 7:30pm PDT at the Spartan Stadium in San Jose, California. The Spartan Stadium has hosted numerous FIFA events and was one of the venues for the 1999 Woman’s World Cup. The game will be aired live on Azteca America at 10:30 pm EDT/ 7:30 pm PDT.

The U.S. IAB Mobile Marketing Center of Excellence, IAB Europe and IHS revealed that global figures for mobile advertising revenue leaped a massive 82.8 percent to $8.9 billion (€6.9 billion) in 2012 from $5.3 billion (€3.8 billion) in 2011 – highlighting a strong positive growth story taking place across mobile advertising formats.

By Enrique Turegano / Al Punto I saw an ad on Univision for an SUV…nice ad. But the VO caught me off guard. It was the poem by Antonio Machado and famous song by Juan Manuel Serrat, “Caminante No Hay Camino”. Great song, great poem…but I wonder how much it connects with US Hispanics….mostly US Mexicans. Do they even know it? Is it important to them? Does it connect emotionally like it does for Spaniards and some South Americans? Probably NOT. Here’s my guess:

1) The creative in charge is from Spain.
2) The creative in charge is a JM Serrat fan.

Thoughts?

Under the agreement, Entravision will leverage the Abacast Clarity Digital Radio System as its online streaming solution for 42 of its radio stations, and the companies will jointly offer the Abacast Clarity Digital Radio System to Entravision’s 300 affiliated radio stations. Entravision Solutions will also partner with the Abacast Digital Ad Sales Network to focus on expanding digital ad sales for the Latino market.

Among the most recently confirmed stars are Chino y Nacho, Marconi with Eiza González, Larry Hernandez, Lucero, Prince Royce, Victor Manuelle with Gocho, Abraham Mateo, El Dasa, J Alvarez, J Balvin, Kevin Ortiz, N’Klabe, and Pee Wee. In addition, Yandel, part of the internationally famous reggaeton duo Wisin y Yandel, will make a rare appearance alone on the “Premios Juventud” stage to debut his first solo release since 2004, titled “Hablé de Ti.” Previously announced performers include Jencarlos Canela, Maite Perroni, Marc Anthony, Pitbull, Thalía, Angel & Khris, Becky G, DJ Chino, Fito Blanco, Leslie Grace, and Papayo.

Anhelo will lead branding, marketing and promotion as we strive to make Fusion.

Azteca America and Coors have partnered to present the champions of the Liga MX, Club America, as they take on Puebla F.C. in a friendly match on Friday, July 12 at 7:30pm PDT at the Spartan Stadium in San Jose, California.

Pantene’s #WantThatHair Twitter program for the Oscars in February 2013 took the kind of unplanned twist that only an agile marketing team can be ready for, according to Kevin Crociata, marketing director of haircare, North America, and Rotha Penn, communications manager, US haircare, for the Procter & Gamble brand. Crociata and Rotha spoke to eMarketer’s Danielle Drolet about the real-time marketing effort for Pantene undertaken during the awards show.

HBO Latin America announced the creation of a panregional Advertising Sales team for Cinemax that will be based in Miami, and operate under the leadership of Gabriel Diaz. Gabriel will report directly to Renata da Conceição.

MundoFox announced that “El Factor X” will premiere on Monday July 29th. Following the massive success of “The X Factor” in the U.S. and around the world, this original Spanish-language version will feature young contestants from 8 to 15 years old and will give U.S. Latino viewers the opportunity to choose the next young Latino superstar or breakout music group.

Telemundo Station Group announced that it has completed the acquisition of its Philadelphia affiliate, WWSI-TV (Channel 49), from ZGS Communications.

The Univision Network has been honored with two Bronze Tellys in the 34th Annual Telly Awards for the network’s specials titled, “Educando Contra el Peligro” (Learning About the Danger) and “Navidad Con los Nuestros: Tony Bennett y Sus Amigos” (Christmas with Us: Tony Bennett and His Friends).

Organic posting is fine for community management but it’s not marketing. Photo and video posts work OK but marketers need more flexibility in the stream. The next phase of social media marketing will fuse creative, content and paid advertising and for the first time we will be able to drive sustained business and brand value from social, at scale.

Mobile consumers are more receptive when brands offer value in exchange for their time, says new research report Exploring the Role of Value in Mobile Advertising.

   Over the last couple of years, we have been critical of an industry event called AdColor that was once associated with the ANA Multicultural Conference.  Lately they have had the need to go solo on their event, since they seem to be more and more African American Ad Industry focused and definitively represent the lack of inclusion in the ad industry. ADColor has taken advantage of the Extreme Guilt that Madison Avenue and the US Mainstream Ad Industry have in not hiring more minorities to work in advertising.

Brand marketers are sobering up and asking hard questions around the ROI of social marketing. Perhaps no question is asked more often than “What is the value of a Facebook brand Fan?” According to new Syncapse empirical research, the average value of brand Fans in key consumer categories has increased 28% to $174. Not only do Fans tend to be brand users first, they spend more, engage more, advocate more, and are more loyal. The significant and increasing value of a Facebook brand Fan affirms past social marketing investment and mandates deeper commitment and accountability in the future.