Teens are sharing more information about themselves on social media sites than they have in the past, but they are also taking a variety of technical and non-technical steps to manage the privacy of that information. Despite taking these privacy-protective actions, teen social media users do not express a high level of concern about third-parties (such as businesses or advertisers) accessing their data; just 9% say they are “very” concerned.
Media
Mobile Becoming Moms’ Daily Shopping Companion. [INSIGHT]
There is no question that mobile is becoming an essential shopping tool for many US moms. According to a March 2013 survey from retail solutions company Alliance Data, more than half of surveyed mom internet users reported using their smartphone or tablet at least weekly for some aspect of shopping, whether it be research or buying. And 35% of respondents said they used their device daily for shopping purposes.
Majority of US Mobile Consumers use Devices to Comparison Shop.
Mobile commerce is grabbing an ever-growing slice of the overall ecommerce pie. eMarketer estimates that 15% of all US online retail sales in 2013 will be made on a mobile device, an increase from 11% in 2012.
Mobile Marketing Spending Translates to Sales, Brand Lift.
Spending on mobile marketing keeps rising, as brands learn the power of reaching consumers on these devices, and consumers become increasingly mobile-first.
Organic Posting is Most Popular Social Media Tactic – Paid Advertising is Most Successful. [REPORT]
Kenshoo Social published a commissioned study conducted by Forrester Consulting, “The Key to Successful Social Advertising,” that evaluates how marketers are using social advertising, with the goal of educating marketers on how to develop social media strategy and activate the most effective tactics.
2013 – 2014 Fox Hispanic Media Upfront.
Fox Hispanic Media (FHM) unveiled several exciting announcements during an Upfront event held at Lincoln Center’s Alice Tully Hall from its portfolio of four high-quality Spanish-language networks and their digital complements, including: FOX Deportes, Nat Geo Mundo, MundoFox and the newly re-branded FOX Life. Formerly Utilisima, FOX Life is a new lifestyle cable network with extensive content.
2013 – 2014 MundoFox Upfront.
MundoFox, the U.S. Spanish-language broadcast network that launched last summer, unveiled its 2013-2014 programming schedule today. The network presented its new line-up to advertisers and marketers during the Fox Hispanic Media (FHM) Upfront presentation in Manhattan’s Alice Tully Hall.
2013 – 2014 Telemundo Upfront.
At Telemundo Media’s annual Upfront presentation held at New York’s Frederick P. Rose Hall, home of Jazz At Lincoln Center, network executives will announce a vibrant lineup of new and returning programming for 2013-2014.


























