Social TV describes consumer engagement, communication and interaction while watching television. Gartner believes that social TV activities can enhance the value of the TV experience for consumers and offer opportunities to add new users, drive engagement and open up new advertising opportunities through existing social networks.
Media
The Fragility Of US Wireless Customer Loyalty. [INSIGHT & INFOGRAPHIC]
A new study of loyalty among mobile phone users in the U.S., released by WDS, A Xerox Company, has worrying implications for wireless carriers. The WDS Mobile Loyalty Audit 2013 reveals that 36 percent of U.S. customers are considering leaving their mobile carrier in the next 12 months. The study, which integrates new survey data from research specialist TNS, also finds that only 13 percent of customers show the level of loyalty required to protect them from competitive offers and service disruptions.
Moms still make Social a Priority.
Women with children living at home are prime targets for marketers, making many household purchase decisions and also spending significant amounts of time with media—especially digital,
Correlation Between Twitter and TV Ratings. [INSIGHT]
A new study by Nielsen and SocialGuide confirms the relationship between Twitter and TV ratings. In addition to analyzing Tweets about live TV, the study compared the impact of Twitter against a number of key variables in order to gauge the strength of the relationship of Twitter with ratings.
The Women of Social Media: Second Segment in Study of Digital Women Influencers. [INFOGRAPHIC]
Research released by Weber Shandwick identifies a sizable segment of North American women who enjoy using their social networks so much that they prefer socializing online over dating or spending time with their partner.
2013 Billboard Latin Music Awards artist roster for Telemundo Broadcast.
Telemundo announced that internationally renowned singer and actress Lucero, leading finalist and social media maven Don Omar, La Arrolladora Banda el Limon de Rene Camacho, Gerardo Ortiz, Michel Telo, and Vallenato’s world ambassador Carlos Vives will perform at this year’s Billboard Latin Music Awards presented by State Farm, produced and broadcast live Thursday, April 25 at 7PM/6c from BankUnited Center at the University of Miami in Florida.
Univision and DirecTV sign multi-year agreement.
Univision Communications Inc. announced a multi-year agreement with DIRECTV. The agreement includes carriage of Univision’s owned and operated broadcast stations, as well as the network feeds for Univision and UniMás, and the leading Spanish-language cable network, Galavisión.
