NUVOtv announced that cable veteran Bill Hilary has joined the network as Head of Programming. Hilary will oversee all aspects of the network’s programming, including development, production, acquisitions and scheduling.
Media
Baral named SR VP Integrated Sales West Coast at Liberman Broadcasting.
Liberman Broadcasting Inc. (LBI) has appointed Jim Baral as Senior Vice President, Integrated Sales West Coast. Baral will be based in LBI’s Burbank headquarters.
2013 Revolucionario Awards Winners Unveiled.
The Social Revolución, the official Latino event at the 2013 SXSW Interactive Festival celebrating online Latino trendsetters, has announced the winners of the 2013 Revolucionario Awards. Seven award recipients from the United States and Latin America will be recognized during the Revolucionario Awards at The Social Revolución on March 12, 2013 at Ballet Austin.
Consumers use and value Online & Social Media during Purchases.
Marketers continue to grapple with how to optimize the role of online and social media in their media mix. A new study from Radius Global Market Research (Radius GMR) sheds light on the matter by asking consumers about how they use online and social media as they consider purchases within a number of key product categories.
McDonald’s finds Quick Social Responses require nimble planning.
McDonald’s sees an enormous volume of social media conversations each month. Social media director Rick Wion talked with eMarketer’s Debra Aho Williamson about how the company mines this stream of information to find real-time marketing opportunities.
Brand Social Outreach must Walk a Fine Line.
Most US internet users across all age groups are aware that businesses frequently listen to what they say online.
Chicago Fire Soccer Club on WLEY-FM ‘LA LEY 107.9FM’.
Spanish Broadcasting System, Inc. (SBS) and the Chicago Fire Soccer Club announced Sunday that WLEY-FM, “La Ley 107.9FM” will broadcast regular season Fire games and a weekly soccer show in Spanish under an agreement of a multi-year deal.
