ESPN Deportes and ESPN will premiere The Clemente Effect, a feature-length documentary that chronicles the life and accomplishments of Roberto Clemente Sunday, March 10.
Media
The Future of Latinos and Social Media.
It was Social Media Week in Miami and I had the honor to be part of the LATISM panel “The Evolution of Hispanic Social Media” with Fernando Rodríguez and Cristina Rua from the Ford Motor team and Juan Rótulo, digital editor of PeopleenEspañol.com. BY Gustavo Razzetti / EVP, Managing Director at Lápiz
Brands Flex their Filters on Instagram.
Although brand presence on Facebook-owned Instagram is light compared to their activity on social networks like Facebook, Twitter and even Google+, it is growing. The growth may be partially due to Instagram’s recent introduction of web profiles and feeds, both of which provide brands with a chance to better present their content and engage with followers.
2012 Inc 500 Social Media Settles In. [INSIGHT & INFOGRAPHIC]
This new study revisits the Center’s work on the Inc. 500 social media usage for the sixth consecutive year, making it a valuable and rare longitudinal study of corporate use of these new technologies.
2013 NBA Noche Latina.
The National Basketball Association (NBA) announced this season’s Noche Latina (Latin Night) program of 15 games, six of which will air on national television on ABC, TNT, ESPN, ESPN Deportes, and NBA TV.
Entravision launches ‘Carlos Alvarez en la Mañana’ on Super Estrella 107.1 FM in Los Angeles.
Entravision Communications Corporation launched a new original radio program, “Carlos Alvarez en la Mañana” on Super Estrella 107.1 FM in Los Angeles. The morning drive program, which features one of Los Angeles’ most well-recognized and beloved radio personalities, Carlos Alvarez, airs 6:00 – 10:00 a.m. PT Monday through Friday.
Telemundo Media & Warner Music Latina launch Latin musical talent.
Telemundo Media and Warner Music Latina have announced a partnership through which the two entertainment companies will collaborate on the signing and development of new and up-and-coming Latin musical talent.
The CMO Survey: Social Media Spending by Marketers to Skyrocket. [INSIGHT & VIDEO]
Social media spending as a percentage of marketing budgets will more than double over the next five years, according to a survey of 468 U.S. chief marketing officers.
The CMOs noted they are spending 8.4 percent of their budgets on social media. Over the next year, that number is expected to increase to 11.5 percent, and in the next five years it will reach 21.6 percent, survey respondents said.
Available on HispanicCMO.com and HIspanicPRpro.com
Brands Leverage Influencers’ – – Reach on Blogs, Social.
Top brands spend a limited amount of time reaching out to influencers for marketing purposes, but these individuals—generally bloggers or social media users with a greater than average reach among consumers—still have a significant presence in the marketplace. And they are prized by marketers for their ability to spread the word about products or services they believe in.
Discovery en Español 2013 Upfront Plans.
Discovery U.S. Hispanic, a division of Discovery Communications, announced the date and time of its annual upfront for Discovery en Español and Discovery Familia to take place on May 14th at 3:00pm at Gotham Hall in New York City.
While TV gets Auto Ad Dollars – Social is the Critical Inflection Point in Purchase Decisions.
People in the U.S. talk about their auto purchases 30,000 times a day on social media, most frequently during the consideration phase of buying a car, according to a new study commissioned by Starcom MediaVest Group and led by Big Fuel. The study also found that if a car is not part of the social conversation during consideration phase, it rarely gets purchased.
