The mobile is moving well beyond its role as a communication device, becoming an enabler for a wide range of experiences from TV viewing to shopping to banking. And mobile connectivity is disrupting industries from retail to auto to finance and beyond. The consensus is that change is occurring at an astonishing scale and speed.
Media
CPG Brands Up the Mobile App Ante.
Mobile is having a major impact on the retail sector, as consumers use their smart devices to research and buy at home and in-store. The consumer packaged goods (CPG) industry, in particular, is responding by creating mobile apps, which give users more information on products, and often provide added features, such as games and interactive tools, related to CPG products.
CNN Latino expands in Key Markets.
CNN Latino is expanding to New York, Orlando, Tampa and Phoenix, it was announced by Cynthia Hudson, senior vice president and general manager of CNN en Espanol and Hispanic Strategy for CNN/U.S. With the addition of these four new markets to its existing presence in Los Angeles, CNN Latino programming will now be available in markets that represent about a quarter of U.S. Hispanic Households.
Shadorf joins SBS Corporate Sales.
Bill Shadorf – Vice President Corporate Sales at Univision Radio has resigned and joined the Spanish Broadcasting System (SBS) Corporate Sales team under Jack Hobbs – Executive VP of Corporate Sales at SBS.
MundoFox begins New York production of ‘Minuto Para Ganar’
MundoFox announced that production of the anticipated second season of hit game show “Minuto Para Ganar” has begun in New York City.
Turn it Up: Music Fans could spend up to $2.6B more Annually.
Music is the universal language that fans speak fluently. In fact, a recent Nielsen study found that 40 percent of U.S. consumers—those classified as fans—are responsible for 75 percent of music spending. These fans, who spend between $20 billion and $26 billion on music each year, could spend an additional $450 million to $2.6 billion annually if they had the opportunity to snag behind-the-scenes access to the artists along with exclusive content.
Which Social Media Marketing Tactics Work Best?
Now that marketers’ tenure on social networks is at least a few years old, they are zeroing in on what they are best able to accomplish on the sites, what their biggest challenges are and how to most effectively track their performance.
