Media

In the rapidly evolving mobile marketplace, there is heightened demand for standards and guidelines that unify the advertising industry and expand on current industry accepted ad units.

According to The NPD Group nearly all (88 percent) U.S. households own at least one device that can be used as a second screen, with 87 percent of U.S. entertainment consumers reported to be using at least one second-screen device while watching television. These multitasking consumers are splitting their attention between their televisions and their laptops, tablets, smartphones, and other second-screen devices.

According to the report, nearly two out of three respondents (58%) regularly use their bank’s mobile app, while another 25 percent are aware of the app, but have yet to use it. In addition, 50 percent use their bank’s mobile-optimized web site, while another 26 percent are aware of the feature, but have yet to test it.

El Sentinel, South Florida’s largest per edition Spanish language weekly serving Broward and Palm Beach County, hosted a VIP cocktail to celebrate it’s 10th Anniversary.

Vme will host its 2013 upfront on May 15th from 3:00pm – 5:00pm at the Instituto Cervantes in New York. Showcasing its exclusive content, Vme will highlight its programming that reaches the entire Hispanic family – adults, women, men, youth and kids.

Mobile shopping has emerged as a strong cultural force worldwide and continues to have a profound impact on shopping due to shifting behaviors and attitudes. A new report by Draftfcb called “The Mobile Shopper: A 2013 Draftfcb Global Shopper Snapshot” confirms mobile’s march to dominance as a medium of choice for consumers.

Go anywhere, do anything smartphones have been a boon to social network users, who are now able to check in with their friends and family from pretty much any location that has Wi-Fi or cellphone service.

It’s no secret that moms turn to other moms for recommendations for just about everything. Cracking that word-of-mouth – or word-of-mom – code is the holy grail for brands today. But who’s more influential? The Facebook mom or the mom chatting up other moms at school drop-off? Is there a difference in the conversations moms have online and in-person, both in terms of what they share and how what they share is received by other moms?

As Internet-radio listening rose among this age group, listening to AM/FM radio, which now accounts for 24 percent of music-listening time, declined 2 percentage points. In the 36-and-older age group, by contrast, Internet radio accounted for just 13 percent of music listening, while AM/FM radio dominated listening methods with a 41 percent share.

One in three Americans aged 12 and older now listen to all forms of online radio on a weekly basis according to the new national survey from Arbitron Inc. and Edison Research, The Infinite Dial 2013: Navigating Digital Platforms.