Media

Most US internet users across all age groups are aware that businesses frequently listen to what they say online.

Spanish Broadcasting System, Inc. (SBS) and the Chicago Fire Soccer Club announced Sunday that WLEY-FM, “La Ley 107.9FM” will broadcast regular season Fire games and a weekly soccer show in Spanish under an agreement of a multi-year deal.

ESPN Deportes and ESPN will premiere The Clemente Effect, a feature-length documentary that chronicles the life and accomplishments of Roberto Clemente Sunday, March 10.

It was Social Media Week in Miami and I had the honor to be part of the LATISM panel “The Evolution of Hispanic Social Media” with Fernando Rodríguez and Cristina Rua from the Ford Motor team and Juan Rótulo, digital editor of PeopleenEspañol.com. BY Gustavo Razzetti / EVP, Managing Director at Lápiz

Although brand presence on Facebook-owned Instagram is light compared to their activity on social networks like Facebook, Twitter and even Google+, it is growing. The growth may be partially due to Instagram’s recent introduction of web profiles and feeds, both of which provide brands with a chance to better present their content and engage with followers.

This new study revisits the Center’s work on the Inc. 500 social media usage for the sixth consecutive year, making it a valuable and rare longitudinal study of corporate use of these new technologies.

The National Basketball Association (NBA) announced this season’s Noche Latina (Latin Night) program of 15 games, six of which will air on national television on ABC, TNT, ESPN, ESPN Deportes, and NBA TV.

Entravision Communications Corporation launched a new original radio program, “Carlos Alvarez en la Mañana” on Super Estrella 107.1 FM in Los Angeles. The morning drive program, which features one of Los Angeles’ most well-recognized and beloved radio personalities, Carlos Alvarez, airs 6:00 – 10:00 a.m. PT Monday through Friday.

Telemundo Media and Warner Music Latina have announced a partnership through which the two entertainment companies will collaborate on the signing and development of new and up-and-coming Latin musical talent.

Social media spending as a percentage of marketing budgets will more than double over the next five years, according to a survey of 468 U.S. chief marketing officers.

The CMOs noted they are spending 8.4 percent of their budgets on social media. Over the next year, that number is expected to increase to 11.5 percent, and in the next five years it will reach 21.6 percent, survey respondents said.

Available on HispanicCMO.com and HIspanicPRpro.com