Telemundo announced that internationally renowned singer and actress Lucero, leading finalist and social media maven Don Omar, La Arrolladora Banda el Limon de Rene Camacho, Gerardo Ortiz, Michel Telo, and Vallenato’s world ambassador Carlos Vives will perform at this year’s Billboard Latin Music Awards presented by State Farm, produced and broadcast live Thursday, April 25 at 7PM/6c from BankUnited Center at the University of Miami in Florida.
Media
Univision and DirecTV sign multi-year agreement.
Univision Communications Inc. announced a multi-year agreement with DIRECTV. The agreement includes carriage of Univision’s owned and operated broadcast stations, as well as the network feeds for Univision and UniMás, and the leading Spanish-language cable network, Galavisión.
NUVOtv beefs up Programming Team.
NUVOtv announced that cable veteran Bill Hilary has joined the network as Head of Programming. Hilary will oversee all aspects of the network’s programming, including development, production, acquisitions and scheduling.
Baral named SR VP Integrated Sales West Coast at Liberman Broadcasting.
Liberman Broadcasting Inc. (LBI) has appointed Jim Baral as Senior Vice President, Integrated Sales West Coast. Baral will be based in LBI’s Burbank headquarters.
2013 Revolucionario Awards Winners Unveiled.
The Social Revolución, the official Latino event at the 2013 SXSW Interactive Festival celebrating online Latino trendsetters, has announced the winners of the 2013 Revolucionario Awards. Seven award recipients from the United States and Latin America will be recognized during the Revolucionario Awards at The Social Revolución on March 12, 2013 at Ballet Austin.
Consumers use and value Online & Social Media during Purchases.
Marketers continue to grapple with how to optimize the role of online and social media in their media mix. A new study from Radius Global Market Research (Radius GMR) sheds light on the matter by asking consumers about how they use online and social media as they consider purchases within a number of key product categories.
McDonald’s finds Quick Social Responses require nimble planning.
McDonald’s sees an enormous volume of social media conversations each month. Social media director Rick Wion talked with eMarketer’s Debra Aho Williamson about how the company mines this stream of information to find real-time marketing opportunities.
