Media

Top brands spend a limited amount of time reaching out to influencers for marketing purposes, but these individuals—generally bloggers or social media users with a greater than average reach among consumers—still have a significant presence in the marketplace. And they are prized by marketers for their ability to spread the word about products or services they believe in.

Discovery U.S. Hispanic, a division of Discovery Communications, announced the date and time of its annual upfront for Discovery en Español and Discovery Familia to take place on May 14th at 3:00pm at Gotham Hall in New York City.

People in the U.S. talk about their auto purchases 30,000 times a day on social media, most frequently during the consideration phase of buying a car, according to a new study commissioned by Starcom MediaVest Group and led by Big Fuel. The study also found that if a car is not part of the social conversation during consideration phase, it rarely gets purchased.

We know that Hispanics are big TV viewers – but what do their TV set-ups look like at home? Tr3s’s new study, “Hispanic Adults 18-34 Living ‘The Next Normal’” has some revealing insights about what services they subscribe to and what kind of TVs they prefer. By Insight Tr3s

Advertisers’ appetites for paid advertising on social media sites shows no sign of abating in 2013. According to a study conducted for digital brand measurement provider Vizu by Digiday, 64% of US advertisers planned to increase their paid social media ad budgets this year, with just 2% saying they intended to spend less money in 2013 than they did in 2012 on paid social ads.

New Deloitte research shows that mobile technology could help close the widening productivity gap between the private and public sectors. The research report, “Gov. on the Go: Boosting Public-Sector Productivity by Going Mobile” argues that mobility presents the government with an opportunity to hit the reset button and drive efficiency and productivity from technology.

Mobile phones have reached a critical mass around the world, serving as constant companions for consumers regardless of demographics or geography. But how we engage with mobile devices and content varies depending on who and where you are. We took a closer look at these differences in a new report, The Mobile Consumer: A Global Snapshot, and found that while mobile usage is becoming increasingly ubiquitous around the world, usage differs significantly by market and demographic groups.

The Social Revolución awards recognize Hispanics utilizing digital media to create and inspire change, influence cultural shifts and trends, and drive local causes. In its second year, The Social Revolución is the official Latino event of the hugely popular South By Southwest Interactive Festival that will take place this March in Austin, Texas. by Lee Vann / Captura Group

So, what are marketers’ best sources of customer data? As of October 2012, 49% said website analytics, 19% said data from email campaigns and 12% said data arising from social media interaction. Other data sources included SMS/phone analytics, direct mail interaction and display analytics.

In this role, Escribano will lead the marketing and network sales teams in maximizing integrated marketing solutions to drive revenue across the organization. She will oversee the development and implementation of strategic marketing initiatives for clients across Telemundo Media assets

The longest running Latin music awards show in the U.S. was broadcast LIVE from the AmericanAirlines Arena featuring 18 star-studded production numbers, and recognizing musical excellence across various categories including tropical, pop, regional Mexican, rock alternative and urban.