Media

The longest running Latin music awards show in the U.S. was broadcast LIVE from the AmericanAirlines Arena featuring 18 star-studded production numbers, and recognizing musical excellence across various categories including tropical, pop, regional Mexican, rock alternative and urban.

Hispanics and Asians are feeling the love. Hispanics and Asians were the only groups more likely than the average U.S. moviegoer to name romantic comedies as their favorite to see in a theater (37 percent and 34 percent, respectively). At 25 percent, African Americans were the least likely to name this genre as their favorite to see in a theater.

NUVOtv announced that it will hold its 2013 Upfront presentation at the Edison Ballroom in New York City on the evening of Wednesday, May 15.

Learn how Hispanic Social Media Marketing (SMM) has evolved and the ‘behind-the-scenes’ from successful Hispanic Social Media campaigns directly told by the creators. Unlock the key secrets that made all the difference to effectively connect, engage and deliver memorable brand experiences to Hispanic consumers. Explore the growing trends and understand the challenges to align your business efforts successfully. A must attend panel for anyone looking to improve its Hispanic brand social media marketing efforts.

Face it- today’s woman is dynamic and likely social media savvy while she has less time than ever to focus her reading. If your platform doesn’t scream at her something of interest- you’ve lost her atención! From parenting, to lifestyle, finances, fashion, entrepreneurship and more, today’s woman wants to connect with audiences online that make her comfortable and interested.

The study found that demonstrating the ROI of mobile marketing is the top concern of marketers planning to grow marketing programs. In addition, marketers indicated a struggle with accurately staffing for mobile campaigns; in fact, few organizations have a full-time employee dedicated to driving mobile marketing initiatives.

NAPA AUTO PARTS announced their latest partnership with Jorge Ramos, sports commentator for ESPN Deportes.

Twenty years ago, Buenos Aires-born soccer commentator Andrés Cantor had a vision. Although soccer’s appeal in the United States had been through its ups and downs since the 1970s, Cantor was convinced the sport had nowhere to go but up. The 1994 FIFA World Cup, the biggest soccer tournament on Planet Earth, had been awarded to the U.S. At the same time, growth of the U.S. Hispanic population-and its interest in soccer-had set the stage for domestic marketing and advertising opportunities. Still, attracting sponsors and dollars to coverage focused on U.S. audiences was far from an easy task.

A late 2012 survey by the Pew Research Center’s Internet & American Life Project shows that young adults are more likely than others to use major social media. At the same time, other groups are interested in different sites and services.

Marketers are already well-versed in analyzing social media sentiment for clues to brand health, and most have the capability to respond to comments and complaints on social media.

Amid the flourishing social media environment, marketers are increasingly viewing paid social media advertising as an integrated part of their marketing tool kits. According to a recent report by Vizu, a Nielsen company, the majority of advertisers say they use paid social media advertising in conjunction with other online and offline advertising (66% and 51%, respectively). Only 5% of advertisers report running primarily social-only campaigns. Social media advertising uses unique tactics—such as sponsored content, brand graphs and influencing the influencers—that have grown to become standard aspects of any integrated campaign.