Media

ABC and Univision announced their joint venture news and lifestyle network for U.S. Hispanics will be called Fusion. The media service launches in the second half of 2013.

As social media tears down the walls between brands and consumers—and puts a premium on visibility and engagement—companies are finding that getting their CEOs out in front of online channels is becoming a more essential part of a brand’s business strategy.

Super Bowl XLVII ranks as the most-viewed show on record among Hispanic Americans reaching a total audience of 17.7 million Hispanic viewers, based on Nielsen demographic data (available since 1994). In addition, Super Bowls rank as the top five and six of the top seven most-viewed shows among Hispanic Americans.

The internet radio audience is growing thanks to shifts in consumer listening behavior from terrestrial radio to streaming stations, according to a new eMarketer report, “Internet Radio: Marketers Move In.” Users are embracing internet radio on a growing range of devices, from PCs, smartphones and tablets to automobiles, connected-home appliances and other gadgets.

And so this week, the momblogosphere is abuzz about the titled 2012 Mommy Blogger Contact Guide. Is it ethical for Bulldog to sell the personal information of mom bloggers?

Two-thirds of online American adults (67%) are Facebook users, making Facebook the dominant social networking site in this country. And new findings from the Pew Research Center’s Internet & American Life Project indicate there is considerable fluidity in the Facebook user population.

For the last 18 years or so, the innovation in the advertising industry has come from the Internet. There is absolutely no debating this fact. During this period, some proclaimed the death of television, but that was myopic. Television has not died. As a matter of fact, the money going into TV advertising continues to rise, CPMs continue to increase, and TV is still the basis for most water-cooler discussions. If anything, the Internet has made some TV shows stronger hits by being a forum for viewers to share opinions on their favorite shows. TV is not dead, but it is most certainly evolving.

Billboard and Telemundo announced the finalists for the 2013 Billboard Latin Music Awards presented by State Farm® during a press conference at the Gibson Showroom in Miami, Florida.

Unilever, SlimFast, Audi, and Priceline.com are among a growing number of brands embracing Mobile Relationship Marketing (MRM). All four are turning rich media engagement and relevant content into connected experiences that go from web to mobile. This white paper includes case studies on how these leading brands have met the needs and expectations of their mobile customers. The paper also includes insights into mobile advertising consumption and consumer attitudes towards these new mobile channels of interaction.