Media

Former Univision CEO Joe Uva has joined NBCUniversal as chairman of Hispanic Enterprises and Content, Telemundo Media and mun2.

As Americans get ready to watch the big game, today’s football fans are constantly connected, keeping up with their favorite teams online and on mobile–often while watching TV. After crunching the numbers from Nielsen’s cross-platform measurements, here’s how media come together in living rooms across the U.S. to complete the Super Bowl experience.

Univision Communications Inc. announced the promotion of Trisha Pray to executive vice president of Network Sales, effective immediately. She will continue to be based in New York and will report to Keith Turner, president of Sales and Marketing for Univision Communications Inc.

NGL Media, a distributor and producer of in-culture video content for digitally-connected Latinos has launched a series of YouTube channels featuring ten different Latino shows including originals and those of producers NGL currently works with.

Univision Deportes and ESPN have formalized an alliance to increase the reach of the Mexican National Soccer Team (nicknamed “El Tri”) in the U.S. The agreement grants ESPN’s English-language networks and digital platforms the media rights to Mexico’s home FIFA World Cup qualifying matches and international friendlies. The English-language coverage will complement Univision’s Spanish-language coverage of the Mexican Team on broadcast, cable and interactive platforms.

The Mobile Marketing Association (MMA) unveils the publication of “The Current State & Promise of Mobile Couponing” as part of the MMA Mobile MarketingUpdates. The primer explores the benefits that mobile couponing offers for marketers to connect with consumers at the point of sale and across the purchase funnel.

FOX Deportes announced a new strategic partnership with radio broadcasting giant Stardome Radio Networks, providing Latino sports fans with more ways to stay up to date with the latest in sports. As of early February, content from “Central Fox” and “La Última Palabra” will be broadcast in the U.S. by a Hispanic radio syndication company.

While 89 percent of the advertisers surveyed said they use free tools—such as pages, posts, likes and pins—75 percent say they currently invest in paid social media advertising, which includes tactics such as sponsored content, brand graphs and driving likes. In fact, 64 percent plan to spend more on social in the future.

Estrella TV has become the official and exclusive US Hispanic broadcast home for Alianza Fútbol Club soccer games and will air all the action live and direct from El Salvador where the team competes in the Primera Division, the country’s highest tier league.

ESPN Deportes will also carry the entire series on ESPN Deportes +, the Spanish-language programming extension of ESPN3.

Telemundo Media announced it signed an overall exclusive content agreement with leading broadcaster and content producer Television Nacional de Chile (TVN). The deal includes the acquisition of exclusive U.S., Puerto Rico and Mexico rights for TVN’s entire novela scripts’ library across all media platforms.