Hispanic Radio Today 2012 provides an in-depth look at the radio listening activity and consumer profiles of Hispanic consumers in the U.S. Once again, the report reveals that radio has near-universal reach among English- and Spanish-dominant Hispanic consumers. It also shows that Hispanic audiences to both English- and Spanish-language formats are huge spenders in many key retail categories.
Media
El Diario/La Prensa celebrates its 100th Anniversary in 2013.
impreMedia announced plans for the Centennial celebration of El Diario/La Prensa.
Hispanic in to Social Care. [INSIGHT]
In the U.S., Hispanic consumers’ desire to use social media customer service (or “social care”) surpasses that of the general social media population. This creates a significant opportunity for companies seeking meaningful interactions with this large consumer segment that continues to grow in purchasing power year-over-year.
2013 ESPN Deportes Upfronts.
ESPN Deportes will also host its Upfront on Wednesday, May 15, at 5:30 p.m. The event will take place in New York at the Joseph Urban Theater in the Hearst Tower.
Millo named VP of Content Strategy at MundoFox.
MundoFox has named Suzette Millo, Vice President, Content Strategy.
Social Media Commands Greater Role in Purchasing Decisions.
A new study from the Advertising Research Foundation suggests that much of the consumer spend was surely influenced by social media.
Azteca America Upfront Plans 2013
Azteca America announced that it will be holding its annual New York upfront event on May 13, from 6-10 pm.
