Judy Kenny joins Estrella TV having served in senior-level positions with BBDO, ABC-TV, Fox and Univision. Starting her career at the BBDO advertising agency, Kenny moved to ABC Television Network sales where she served for 8 years in the News, Sports and Primetime divisions. Recruited by Univision, Kenny headed up the network’s sales operations as Executive Vice President of Network Sales for the last four years of her ten year tenure there. At Fox, she served as Executive Vice President of My Network/20th Syndication.
Media
Deportes Telemundo to showcase amateur Hispanic soccer players.
Deportes Telemundo and Alianza de Futbol Hispano announced a partnership that will give top amateur Hispanic soccer players in the U.S. an opportunity to achieve their dreams of becoming a professional soccer player in the prestigious Mexican League (Liga MX).
Bernard promoted to SR VP Ad Sales at mun2.
Joe Bernard has been promoted to Senior Vice President, Advertising Sales for mun2. He was formerly Vice President, Sales for the network, a position he has held for over 10 years.
An Emerging PR Trend: Content PR Strategy & Tactics. [INSIGHT & PRESENTATION]
Content PR. You’ve probably seen this phrase bouncing around the blogosphere recently, and no wonder, it’s an emerging PR trend for this year. But what is content PR? To discover the answer, we need to look to marketing first.
Available on HispanicPRpro.com
Univision’s 2013 Upfront Plans.
On Tuesday, May 14, 2013, I will take part in my first Univision Upfront presentation. In the past few months, I have been working with a team that represents one of the biggest and fastest growing brands in media – a brand that, much like I experienced working with the NFL, has created a uniquely emotional relationship with its audience to truly become the Hispanic Heartbeat of America. A brand that is at the crossroads of the two growth opportunities for businesses across the U.S. – Hispanic and digital. By Keith Turner, President of Sales and Marketing, Univision Communications Inc.
The Problem with Mobile is Perception.
For mobile advertising to succeed as a viable opportunity for advertisers, mobile needs to learn to value its own inventory better than it currently does — and convey the perception of that value to marketers.
Overwhelming Marketer Interest in Mobile but Concerns Exist over Measurement / ROI.
A joint study by the ANA (Association of National Advertisers) and MediaVest, revealed a staggering 96 percent of marketers currently use or are planning to incorporate mobile marketing into their marketing mix, with 85 percent reporting an intent to raise their mobile budgets in the near future.
Growth in Corporate Use of Social Media Platforms across LatAM. [REPORT]
Burson-Marsteller launched the Latin America Social Media Check-up 2013, which examines the use of social media platforms by the top 225 companies in Latin America. The study looks at how these companies use Twitter, Facebook, YouTube, blogs and, for the first time, Google Plus.
Fox Hispanic Media Upfront on May 15, 2013.
Fox Hispanic Media (FHM) , the marketing and advertising sales arm of Fox’s portfolio of Spanish-language channels and networks, announced that its 2013 “Upfront” presentation will be held in New York City on Wednesday, May 15 at noon (doors open 11:30 am).
How Viewers watch Time-Shifted Programming.
The ad value of marathon viewing, or the amount and value of the viewing behavior seven days and beyond (Beyond 7) live programming broadcast (Live), has been widely debated. However Nielsen’s pilot study featured in the latest Nielsen Cross-Platform Report, and for the first time, measures Beyond 7 programming up to 29 days past Live.
