Media

The National Basketball Association (NBA) announced this season’s Noche Latina (Latin Night) program of 15 games, six of which will air on national television on ABC, TNT, ESPN, ESPN Deportes, and NBA TV.

Entravision Communications Corporation launched a new original radio program, “Carlos Alvarez en la Mañana” on Super Estrella 107.1 FM in Los Angeles. The morning drive program, which features one of Los Angeles’ most well-recognized and beloved radio personalities, Carlos Alvarez, airs 6:00 – 10:00 a.m. PT Monday through Friday.

Telemundo Media and Warner Music Latina have announced a partnership through which the two entertainment companies will collaborate on the signing and development of new and up-and-coming Latin musical talent.

Social media spending as a percentage of marketing budgets will more than double over the next five years, according to a survey of 468 U.S. chief marketing officers.

The CMOs noted they are spending 8.4 percent of their budgets on social media. Over the next year, that number is expected to increase to 11.5 percent, and in the next five years it will reach 21.6 percent, survey respondents said.

Available on HispanicCMO.com and HIspanicPRpro.com

Top brands spend a limited amount of time reaching out to influencers for marketing purposes, but these individuals—generally bloggers or social media users with a greater than average reach among consumers—still have a significant presence in the marketplace. And they are prized by marketers for their ability to spread the word about products or services they believe in.

Discovery U.S. Hispanic, a division of Discovery Communications, announced the date and time of its annual upfront for Discovery en Español and Discovery Familia to take place on May 14th at 3:00pm at Gotham Hall in New York City.

People in the U.S. talk about their auto purchases 30,000 times a day on social media, most frequently during the consideration phase of buying a car, according to a new study commissioned by Starcom MediaVest Group and led by Big Fuel. The study also found that if a car is not part of the social conversation during consideration phase, it rarely gets purchased.

We know that Hispanics are big TV viewers – but what do their TV set-ups look like at home? Tr3s’s new study, “Hispanic Adults 18-34 Living ‘The Next Normal’” has some revealing insights about what services they subscribe to and what kind of TVs they prefer. By Insight Tr3s

Advertisers’ appetites for paid advertising on social media sites shows no sign of abating in 2013. According to a study conducted for digital brand measurement provider Vizu by Digiday, 64% of US advertisers planned to increase their paid social media ad budgets this year, with just 2% saying they intended to spend less money in 2013 than they did in 2012 on paid social ads.

New Deloitte research shows that mobile technology could help close the widening productivity gap between the private and public sectors. The research report, “Gov. on the Go: Boosting Public-Sector Productivity by Going Mobile” argues that mobility presents the government with an opportunity to hit the reset button and drive efficiency and productivity from technology.

Mobile phones have reached a critical mass around the world, serving as constant companions for consumers regardless of demographics or geography. But how we engage with mobile devices and content varies depending on who and where you are. We took a closer look at these differences in a new report, The Mobile Consumer: A Global Snapshot, and found that while mobile usage is becoming increasingly ubiquitous around the world, usage differs significantly by market and demographic groups.