Media

NGL Media, a distributor and producer of in-culture video content for digitally-connected Latinos has launched a series of YouTube channels featuring ten different Latino shows including originals and those of producers NGL currently works with.

Univision Deportes and ESPN have formalized an alliance to increase the reach of the Mexican National Soccer Team (nicknamed “El Tri”) in the U.S. The agreement grants ESPN’s English-language networks and digital platforms the media rights to Mexico’s home FIFA World Cup qualifying matches and international friendlies. The English-language coverage will complement Univision’s Spanish-language coverage of the Mexican Team on broadcast, cable and interactive platforms.

The Mobile Marketing Association (MMA) unveils the publication of “The Current State & Promise of Mobile Couponing” as part of the MMA Mobile MarketingUpdates. The primer explores the benefits that mobile couponing offers for marketers to connect with consumers at the point of sale and across the purchase funnel.

FOX Deportes announced a new strategic partnership with radio broadcasting giant Stardome Radio Networks, providing Latino sports fans with more ways to stay up to date with the latest in sports. As of early February, content from “Central Fox” and “La Última Palabra” will be broadcast in the U.S. by a Hispanic radio syndication company.

While 89 percent of the advertisers surveyed said they use free tools—such as pages, posts, likes and pins—75 percent say they currently invest in paid social media advertising, which includes tactics such as sponsored content, brand graphs and driving likes. In fact, 64 percent plan to spend more on social in the future.

Estrella TV has become the official and exclusive US Hispanic broadcast home for Alianza Fútbol Club soccer games and will air all the action live and direct from El Salvador where the team competes in the Primera Division, the country’s highest tier league.

ESPN Deportes will also carry the entire series on ESPN Deportes +, the Spanish-language programming extension of ESPN3.

Telemundo Media announced it signed an overall exclusive content agreement with leading broadcaster and content producer Television Nacional de Chile (TVN). The deal includes the acquisition of exclusive U.S., Puerto Rico and Mexico rights for TVN’s entire novela scripts’ library across all media platforms.

Hispanic Radio Today 2012 provides an in-depth look at the radio listening activity and consumer profiles of Hispanic consumers in the U.S. Once again, the report reveals that radio has near-universal reach among English- and Spanish-dominant Hispanic consumers. It also shows that Hispanic audiences to both English- and Spanish-language formats are huge spenders in many key retail categories.

impreMedia announced plans for the Centennial celebration of El Diario/La Prensa.

In the U.S., Hispanic consumers’ desire to use social media customer service (or “social care”) surpasses that of the general social media population. This creates a significant opportunity for companies seeking meaningful interactions with this large consumer segment that continues to grow in purchasing power year-over-year.