There is no question that social media has gone mobile, as more and more consumers access their accounts via smartphones and tablets. Now, marketers are racing to catch up with consumers where they connect, employing a variety of strategies for outreach, according to a new eMarketer report, “Social Media Marketing on Mobile Devices: Turning Challenges into Opportunities.”
Media
Estrella TV announces Upfront Event will be Monday Night – – May 13, 2013.
US Hispanic network Estrella TV will kickoff the upfronts week in New York City with an evening presentation on Monday, May 13, 2013 from 6pm to 8pm.
Radio still strong for Puerto Rico listeners.
Who says radio is out? Maybe in other parts of the world, but in Puerto Rico, radio listeners are loyal and more are born every day.
Does Social Media Belong With Agencies — Or In-House?
Predictably, social-media pundits have surfaced to proclaim this development as a natural evolution of social marketing.
La Comay gone from WAPA-TV in Puerto Rico.
According to El Nuevo Dia, the gossip show “La Comay” is gone from WAPA-TV in Puerto Rico.
The “La Comay” Show is the bedrock of the high ratings WAPA-TV in Puerto Rico has enjoyed.
A casualty of social media and its own reporting.
How are Smartphone and PC Internet Users Different?
eMarketer estimates that 1.7 billion people around the world will access the internet via a mobile device in 2013. By 2016, there will be a staggering 2.5 billion mobile internet users worldwide. As internet usage increasingly takes place on mobile devices—and particularly on smartphones—it is important to understand how consumers’ internet behavior is adapting to these new devices.
Worldwide – – More Money Goes Mobile.
Mobile ad spending around the world more than doubled last year, eMarketer estimates, and though growth will moderate this year, double-digit increases in mobile ad spending will continue in coming years as outlays approach $37 billion by 2016.
More People Pay for TV, but Cable’s Share slips slightly.
Global enthusiasm for television means that an increasing number of people are willing to pay to watch. According to ABI Research, an additional 47 million people worldwide signed up for a pay TV package in 2012, bringing the total number of global subscribers to 864 million. In 2013, ABI expects another 43 million to sign up, so that global subscribers will number 907 million by year end.
Mobile Connections to Libraries. [REPORT]
Some 13% of those ages 16 and older have visited library websites or otherwise accessed library services by mobile device. This is the first reading in a national survey by the Pew Research Center’s Internet & American Life Project on this subject.
Facebook still Top Social Site for Sharing Product Info.
The closing of several Facebook stores earlier this year by major brands including JCPenney, Nordstrom and GameStop was enough to get some brands to push the pause button on excitement surrounding fcommerce. But brands can still get substantial benefits from firmly planting their flag in the Facebook social media space, as long as they understand the desires—and probable actions—of their followers.
