Media

BlogFrog outlined major trends it believes will shape the influencer marketing industry in 2013. Influencer marketing has emerged as one of the fastest-growing social marketing practices as brand marketers look to connect with consumers and customers in meaningful and authentic ways – often through the collective voice of active bloggers that are passionate and vocal about the brands they love.

This move seems to indicate some “trouble in paradise” with the previous short lived TV affiliation agreement with America TeVe for the Miami market. AmericaTeve also is the assigned MundoFox affiliate in New York and Puerto Rico.

While the state of the U.S. economy remains a hotly debated topic, the automotive sector may be well on its way to a road to recovery, according to Nielsen’s most recent Insight Into Action Series study. In fact, the auto industry is poised to sell some 15 million new vehicles in 2012—a sales number the industry hasn’t hit since 2007.

WAPA TV’s “SuperXclusivo” and its puppet host La Comay are being on tape delay after years of leading the local TV ratings as a live show.

In honor of Jenni Rivera, mun2 will present the original special, “We Love Jenni,” on Friday, December 21 from 8 p.m. EST to 9 p.m. EST with an encore presentation at 10 p.m. EST.

As consumers increasingly rely on smartphones as a major source of Internet access, a new GfK analysis shows that social media represents by far the largest share of online time via these devices. Social sites and activities account for almost one-third (31%) of smartphone online minutes – double the proportion for email, which ranks second at 16%.

AMG Strategic Advisors and Univision Communications Inc. have released findings from the Hispanic The Why? Behind The Buy research report analyzing Hispanic grocery shopping behavior and spending trends. The Hispanic The Why? Behind The Buy reveals important insights into the behavior and buying patterns of Hispanic consumers and provides actionable tips to help consumer packaged goods (CPG) brands and retail marketers better appeal to this important demographic.

Nielsen and Twitter announced an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market. Under this agreement, Nielsen and Twitter will deliver a syndicated-standard metric around the reach of the TV conversation on Twitter, slated for commercial availability at the start of the fall 2013 TV season.

The National Puerto Rican Coalition Inc. (NPRC), the League of United Latin American Citizens (LULAC), the National Hispanic Media Coalition (NHMC), the National Conference of Puerto Rican Women, Inc. (NACOPRW), and The National Hispanic Caucus of State Legislators (NHCSL) join the Puerto Rican community on the Island and the mainland in support of a boycott against WAPA TV/WAPA America’s gossip show SuperXclusivo. The show is the target of a community boycott ignited by the most recent defamatory comments made by its main character La Comay (gossip guru Antulio “Kobbo” Santarrosa) regarding the brutal killing of publicist José Enrique Gómez Saladín.

There more I spoke to creative people in the industry, the more I heard complaints about “La Comay”. Bullying a local weather reporter because of her weight, calling local artists “patos” (equivalent of “fags”), slandering public figures, calling black people monkeys, denigrating Dominicans who reside in Puerto Rico; the list of complaints was endless and I wondered what had happened to the yet not perfect but dynamic and inclusive industry in which I had partially grown up?