Media
TIEMPO celebrates 40th Anniversary
“Tiempo,” the Emmy® Award-winning public affairs program dedicated to issues of interest to the Hispanic community in the New York metropolitan area, is celebrating its 40th on-air anniversary.
ESTRELLATV premiere`LA ISLA’ on February 27 at 7 P.M./6 P.M. CT
EstrellaTV, the Spanish-language broadcast network of Estrella Media, will premiere the reality competition series, La Isla, on Monday, February 27. Hosted by Alejandro Lukini, La Isla features 18 contestants divided into three groups (Famosos, Celebridades and Desconocidos) of players competing against each other in physical and mental challenges. The one-hour series will air Monday through Friday at 7 p.m./6 p.m. CT on the network. La Isla is produced by content partner TV Azteca in Mexico.
TelevisaUnivision appoints Jennifer Rogers as EVP for Consumer and Corporate Marketing of U.S. Networks
TelevisaUnivision has appointed Jennifer Rogers as Executive Vice President for Consumer and Corporate Marketing of U.S. Networks. Based in Miami, she will report directly to Ignacio “Nacho” Meyer, President of U.S. Networks. Rogers will oversee the strategic development, creation, production, and execution of all corporate and consumer campaigns for the company’s U.S. Television Networks.
Media Comparisons Study 2023
The 2023 Media Comparisons Study, conducted by GfK and commissioned by TVB, continues to be a key industry resource for multimedia usage and effectiveness. This study explores the many different ways individuals consume traditional, digital and streaming media, comparing reach, time spent, daily news sources, most trustworthy news sources and level of community involvement.
Podcast Reach Among 13-34s in the U.S.
It seems as if the thirst for research on younger generations of listeners is unquenchable, and the new Share of Ear® data from Edison Research provides yet another statistic that should be top of mind: one-third of those age 13-34 in the U.S. are reached daily by podcasts
Seen on screen 2023: The impact of diverse talent in media [REPORT]
As the media industry works towards becoming more inclusive, Nielsen’s 2022 Being Seen on Screen report provides a benchmark for measuring representation on TV
Estrella Media adds ket execs to Music Division
Estrella Media has announced that music industry executive Gerardo Vergara and music producer Alejandro Garza have joined the company's Estrella Media Music Entertainment (EMME) division.
Entravision debuts new Morning Show – La Bronca Mañana
Entravision announced the debut of their newest morning show La Bronca Mañana featuring Sylvia “La Bronca” Del Valle and Eduardo “El Flaco” Moreno. La Bronca Mañana can be heard on the La Tricolor Network along with Viva 103.1 FM in Los Angeles.
Estrella TV to launch ‘BUENAS NOTICIAS’
EstrellaTV, the Spanish-language broadcast network of Estrella Media, will premiere a new weekly news magazine series “Buenas Noticias” on Sunday, February 5 at 6:30 p.m./5:30 p.m. CT.
2023: A defining year for CTV
When considering the future of media-focused technology, it’s always important to look past the hype and assess where audiences are migrating and what kinds of inventory are available. Based on that criteria, there’s one technology that piques my interest: CTV (Connected TV), which witnessed a surge in growth throughout the pandemic when people were locked indoors with more exposure to IP-based devices.
ESTRELLA MEDIA adds KUDF CHANNEL 14.1 In Tucson
Estrella Media has added KUDF’s primary channel in Tucson, AZ, to its EstrellaTV network affiliate group.
Telemundo Global Studios presents its production & development slate for 2023
Under the umbrella “The Telemundo Edge,” Telemundo Global Studios presented its slate of originals set to go into production and development this year at an event held last night as part of the Content Americas trade market
Kanal D Drama premieres El Pecado del Amor
Kanal D Drama premieres the family drama El Pecado del Amor (Love & Sin) on January 25 on its linear channel and through the Kanal D Drama app in for the U.S. Hispanic market.
HRN Hispanic Radio Network’s Clark Logan named to Radio Ink’s Hispanic Radio Conference Advisory Panel
Clark Logan, President of HRN Hispanic Radio Network has joined Radio Ink’s Hispanic Radio Conference Advisory Panel. This year marks the 14th annual Radio Ink Hispanic Radio Conference, which will be held in Miami on June 14 and 15.
AM/FM Radio Works For Personal Care Brands: New Bar Soap Case Study Reveals Lift In Ad Recall While Creative Test Shows AM/FM Radio Ads Work As Well As TV Ads For A Fraction Of The CPM
AM/FM radio works for personal care brands. In a first of its kind study, in partnership with NCSolutions, the Cumulus Media | Westwood One Audio Active Group® unveiled results from a men’s personal care brand sales effect study.
Representative content drives bingeability across streaming platforms
If there’s one thing audiences want when they tune in to watch a program, it’s to see stories and experiences they can relate to. That’s the basic premise of representation, and it can have a direct impact on viewership. It can also fuel an audience’s appetite to watch more content—a critical component to success in an ever-growing landscape of content choice.
The future of audience measurement: an echo from the past
Our industry finds itself on the cusp of an inflection point as the VOD businesses that disrupted the linear TV model diversify their operations, which is interestingly a familiar pattern we can trace back in tim
Canela Media announces new season of “Secretos De Villanas’ along with an all-new Spin-Off Series, ‘Secretos De Protagonistas’ for 2023
Canela Media announced a second season of its highly successful original reality series ‘Secretos de Villanas’, as well as an all-new spin-off series ‘Secretos de Protagonistas’, both of which are slated to premiere in 2023.
Global Digital Out-of-Home Ad Spend Grew at Accelerated 24.9% in 2022, Driven by 36.9% Growth in the US; Poised for Faster Growth in 2023
Global digital out-of-home (DOOH) media spending, including digital place-based networks and digital billboards & signage, grew at an accelerated 24.9% in 2022, driven by a 36.9% surge in the United States, as both global and US DOOH ad spend are poised for strong growth again in 2023, according to new research from leading media economist PQ Media.
Perception vs. Reality: Eight Things Brands Have Completely Wrong About AM/FM Radio
The perception of media audiences is skewed by prevalent myths in the ad community. Duncan Stewart, Director of Research, Technology, Media & Telecommunications at Deloitte, puts it best: “Why do people think that nobody listens to radio anymore? Because there is a narrative that new media kills old media, so nobody bothers to look at evidence that doesn’t fit the narrative.”
