Media
Perception vs. Reality: Eight Things Brands Have Completely Wrong About AM/FM Radio

The perception of media audiences is skewed by prevalent myths in the ad community. Duncan Stewart, Director of Research, Technology, Media & Telecommunications at Deloitte, puts it best: “Why do people think that nobody listens to radio anymore? Because there is a narrative that new media kills old media, so nobody bothers to look at evidence that doesn’t fit the narrative.”
Listening At Home

The Consumer Electronics Show kicked off in Las Vegas, where attendees from all over the world will gather to see the latest electronics of all varieties. Even as many of us are just beginning to use the new electronics we received as holiday gifts, the industry is looking forward to what kinds of new devices consumers will need or want to buy next.
NBCUNIVERSAL LOCAL announces GMs for NBC & Telemundo Owned Stations in Dallas & Hartford, CT

A NBCUniversal Local, the division of NBCUniversal that includes 43 NBC/Telemundo owned stations, five regional sports networks and three multicast networks, announced that Tony Canales has been promoted to President/GM of NBC 5 / KXAS and Telemundo 39 / KXTX in the Dallas-Fort Worth DMA and Hank Guerrero has been promoted to President/General Manager for NBC Connecticut / WVIT and Telemundo Connecticut / WRDM.
Entravision Announces the Unexpected Passing of Chairman and Chief Executive Officer Walter F. Ulloa

Entravision, a leading global advertising solutions, media and technology company, announced that Walter F. Ulloa, the Company’s Chairman and Chief Executive Officer, passed away of a sudden heart attack on December 31, 2022. He was 74 years old.
2022 Hispanic TV Programming Report – DOWNLOAD for FREE

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2022 Hispanic TV Programming Report (previously Hispanic TV Upfront Report) for our readers.
2022 Hispanic Content, Data & Social Report – Available for download FREE

HispanicAd offers its annual report on key Content usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer. Social Marketing strategies are reviewed for their performance value.
2022 HMC HISPANIC MARKET GUIDE explores Hispanic Diversity, Cultural Blind Spots, Inclusive Advertising & Media Consumption [DOWNLOAD for FREE]

The Hispanic Marketing Council (HMC) has released its 2022 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market. Hispanics are impacting the multicultural mainstream at a faster pace than anticipated, shifting American culture and purchase behaviors. Brands who make continuous efforts to connect with the multicultural market are seeing results that demonstrate the economic power of Hispanics.
Culturally focused Audio Ads drive relevance & favorability [REPORT]

MAGNA Media Trials, MAGNA’s proprietary research offering, and Identity, Mediabrands’ cultural consultancy arm, collaborated with SXM Media on a study, released, on multicultural audiences, including AAPI, Black/African American and Hispanic/Latino audiences. The study, titled “Challenging the ‘One & Done’ Approach,” reveals how critical it is for brands to invest in digital audio creative that culturally connects with multicultural audiences to drive growth. The study also highlights what levers brands should pull or avoid to connect with diverse audiences more authentically.
Rabassa named VP and GM for Salem Media Group in Miami

Salem Media Group, Inc. announced the appointment of long-time Miami broadcast executive Monica Rabassa as Vice President and General Manager of its soon to be acquired cluster of radio stations in Miami.
SPANISH BROADCASTING SYSTEM First-Ever Report Shows Added Value Of Investing In Hispanic-Owned and Targeted Radio [REPORT]

Spanish Broadcasting System, Inc. announced the release of a comprehensive report and marketer’s guide to investing in premium, Hispanic-owned and targeted audio content. Brands that consistently advertised on Hispanic-owned and Hispanic-targeted radio stations on between 2017-2021 showed an average return on advertising spend (ROAS) that was 12% higher than brands that did not invest.
Hollywood Diversity Report 2022 [REPORT]

The 2022 Hollywood Diversity Report: Part 1 examines relationships between diversity and the bottom line in a Hollywood context still distorted by the virus. It considers the top 200 theatrical and all major streaming, English-language film releases in 2021, ranked by global box office and total household ratings, in order to document the degree to which women and people of color are present in front of and behind the camera.
Study Of TV And AM/FM Radio Ads Reveals Sight, Sound, And Motion Superiority Is A Myth

Marketers often dismiss audio advertising by noting solemnly, “We need sight, sound, and motion.” The implication: video ads generate substantially greater creative effectiveness, increased brand equity lift, and larger sales effect than an audio ad. By Pierre Bouvard
FIFA WORLD CUP QATAR 2022 wraps Record-Breaking Group Stage

Across 13 days and 48 Group Stage matches, Spanish-language coverage of the FIFA World Cup Qatar 2022™ has averaged a Total Audience Delivery (TAD) of 2.07 million viewers across Telemundo, Universo, Peacock and Telemundo streaming platforms, up 5% vs. the 2018 tournament (1.97 million). Telemundo is the exclusive Spanish-language media rights holder to the FIFA World Cup Qatar 2022™ in the U.S.
AM/FM Listening: Over the Air vs. Streaming

It’s time to check in on a data point we presented three years ago as part of our now-annual Top 10 Findings countdown. Finding #9 from our 2019 list was “AM/FM Listening is almost exclusively over-the-air...still.” At the end of 2019, 92% of AM/FM listening by those in the U.S. age 13+ was done over the air, versus eight percent to the AM/FM streams.
Canela Media and Exile to co-produce Season 2 of Club Mundo Kids

Canela Media announced a partnership with Exile Content Studio to co-produce Season 2 of the popular children’s series, Club Mundo Kids. Season 2 will feature ten episodes teaching children about the world they live in, spanning from mindfulness to making friends and social skills. The series will also feature STEM-focused episodes about space travel and NASA's Artemis project. It will air exclusively on Canela Kids.
FIRST WEEK OF FIFA WORLD CUP QATAR 2022 PROPELS TELEMUNDO AND PEACOCK TO RECORD CONSUMPTION

On the strength of compelling matchups, world-class football, and the return of the United States, the first week of Telemundo Deportes’ Spanish-language coverage of the FIFA World Cup Qatar 2022 has delivered record viewership across Telemundo, Peacock and Telemundo’s streaming platforms. Telemundo is the exclusive Spanish-language media rights holder to the FIFA World Cup Qatar 2022™ in the U.S.
For shopping, phones are common and influencers have become a factor – especially for young adults

From ordering household items to purchasing the latest fashions, the internet has reshaped how, when and where people can make purchases. At the same time, social media has become an important tool for consumers, with some Americans – particularly younger adults – following and turning to influencers for recommendations, according to a Pew Research Center survey conducted in July.
PEACOCK goes Grande for FIFA WORLD CUP QATAR 2022™ in Miami & New York

Peacock is channeling fan fervor for the FIFA World Cup Qatar 2022™ to New York City and Miami with a larger-than-life responsive soccer ball and free viewing events open to the public throughout next week’s group stage matches.
AMOR Y TRAICIÓN to premiere on Telemundo

Telemundo announced the premiere of Amor y Traición (Love and Betrayal) slated for Monday, November 28 at 10pm/9C. The series stars beloved Turkish actor Akin Akinözü, who previously stole the hearts of Telemundo’s audience in Hercai: Love and Vengeance, alongside an all-star cast including Öykü Karayel, Sarp Apak, and Meriç Aral. This new powerful and moving drama is a story of love, forgiveness, and redemption, where everyone has a secret and a chance at a new beginning.
Albert Rodriguez – President & COO of Spanish Broadcasting System is inducted into the American Advertising Federation (AAF)

Spanish Broadcasting System, Inc. (the “Company” or “SBS”) announced that Albert Rodriguez, President & Chief Operating Officer has been inducted to the American Advertising Federation (AAF). The fundamental purpose of the AAF is to protect and promote the well-being of the advertising industry and unite professionals of all disciplines and career levels to deliver creative business solutions. With the induction into the AAF, Mr. Rodriguez has demonstrated his leadership abilities in the field of technology and advertising. Througout his career, he has promoted and celebrated diversity in advertising and has helped address many community issues.