Media
Guide to diversity and representation in media planning and buying [REPORT]
Developed by the WFA Diversity Task Force with the support of GARM – the Global Alliance for Responsible Media, Diversity & Representation: Focuson Media Planning and Buying highlights four key areas where bias can occur and proposes questions and approaches that can be used to ensure progress. It also pulls together key resources that can be used to tackle any gaps or areas of concern.
TelevisaUnivision selects Nielsen ONE for cross-platform measurement
Nielsen announced that TelevisaUnivision has signed a multi-year agreement to use Nielsen ONE, the company’s cross-platform measurement solution to be released in December.
Americans now spend more time audio on mobile phone than radio receivers
The devices we choose for listening are inextricably linked to the types of audio we consume, and America’s listening has shifted to mobile phones, a trend that we have been observing for years. Our latest Infinite Dial study shows that 88% of Americans age 16+ own a mobile phone, and as the availability of audio apps and podcast apps has increased, so has consumption on a mobile phone.
Streaming’s “Golden Age” Is Fading Due to Inflation [REPORT]
Rising fees and inflation are testing consumer loyalty to streaming services
PEACOCK to stream FIFA World Cup 2022 in Spanish
Telemundo Deportes’ Complete Spanish-Language Coverage of All 64 World Cup Matches to Simulstream LIVE on Peacock; Peacock is the Only Direct-to-Consumer Streaming Service with Live Coverage of Every Match
TelevisaUnivision and Globo announce Strategic Alliance for Distribution and Co-Production of Fictional Content
TelevisaUnivision and Globo have announced a strategic alliance for distribution and co-production that will involve, initially, three productions in the fiction genre.
Canela.TV premieres “Bocetos”
Canela.TV announced the launch of its first scripted young adult drama series, set in Mexico, Bocetos.
2/3 of Latinas Influencers feel underrepresented in marketing campaigns [REPORT]
SocialPubli announced the release of The Latina Influence 2022 Industry Report, which underlines the key motivations, preferences and behaviors of Latina influencers and content creators.
Live sports are headed to streaming services, and audiences are ready
As audiences continue to increase their streaming consumption, sports are ready to join the ranks of hit programs like Stranger Things, Only Murders in the Building and Obi-Wan Kenobi. And with new streaming-exclusive deals involving the NFL and MLS in play, fans are ready, as more than one-third of U.S. homes now access TV programming strictly through an internet connection1.
Spanish Broadcasting System (SBS) names Kalvort VP of Digital Sales and Strategy at Digidea
Spanish Broadcasting System, Inc, (SBS), names Dara Kalvort as the VP of Digital Sales and Strategy for the new Pure Play Digital Department, Digidea. Last month, SBS announced its entrance into the world of digital marketing solutions with the launch of its newly created pure-play digital marketing department, DigIdea, Digital Marketing Solutions.
Mason adds additional duties as VP General Manager of SBS Chicago Radio Station
Spanish Broadcasting System, Inc. announced that Maire Mason, VP General Manager of New York properties, WSKQ-FM & WPAT FM was named VP General Manager of Chicago’s WLEY-FM. In this additional role, Maire will be responsible for leading a team of sales managers and salespeople, overseeing all operations, and developing an infrastructure that will support & optimize revenue.
Digital Makes The AM/FM Radio Plan Better And Vice Versa
New research from Nielsen shows why a blend of digital ad platforms and AM/FM radio is one of the most powerful combinations in media. Some of the largest studies ever conducted on advertising effectiveness have found as the number of media platforms utilized increases, effectiveness and sales effect grow. By Pierre Bouvard
¡PONLE CANELA! launches on Canela.TV
Canela.TV announced the launch of its original Spanish-language entertainment news show ¡PONLE CANELA!.
Viral Trend in Global Marketing
Researchers at Hilton College identified a new, viral marketing trend when the hard seltzer industry experienced a massive, unexpected boost.
Entravision Announces Exclusive Network Representation of “El Show de Erazno y La Chokolata”
Entravision announced the Company’s radio network will have exclusive network representation of “El Show de Erazno y La Chokolata”, effective January 12, 2023. Through this representation, the show, which originated on Entravision, airs on 97 radio stations across the United States, representing 64% of the U.S. Hispanic population. Entravision airs the Erzano y Chokolata show in Los Angeles, El Centro, Palm Springs, Monterey, Stockton, Modesto, Sacramento, Reno, Las Vegas, Phoenix, Albuquerque, Denver, Aspen, El Paso, and McAllen.
RICA FAMOSA LATINA back at Estrella Media
The drama is back! Rica Famosa Latina – the fan-favorite, gossip-driving reality series – returns to EstrellaTV for a sixth season.
The Role of Alternative Social Media in the News and Information Environment [REPORT]
Free speech ideals, heated political themes prevail on these sites, which draw praise from their users and skepticism from other Americans
Social currency: How much is a World Cup influencer worth?
The 2022 FIFA World Cup—a month-long football marathon featuring 64 matches—will attract an estimated 5 billion viewers worldwide1. And the reach of the World Cup extends far beyond the field, with team and player updates, predictions and other content taking over screens and, increasingly, social feeds in the months surrounding the event.
Broadcasters Foundation of America Delivers Emergency Aid to Radio & TV Colleagues in Puerto Rico, Florida, and the Carolinas
The Broadcasters Foundation of America is providing emergency aid to qualifying colleagues in the radio and TV industry who have been personally hit hard by Hurricanes Fiona and Ian. So far, requests have come in from individuals who work at Spanish Broadcasting System, America CV Station Group, Telemundo, and Univision, with the first of those checks going out to qualifying individuals this week!
Spanish Broadcasting System to migrate onto AdsWizz’s technology stack
Spanish Broadcasting System (SBS) Inc. announces AdsWizz Inc. as the exclusive programmatic sales representative of SBS’s Hispanic audio inventory.
