Media

In honor of Jenni Rivera, mun2 will present the original special, “We Love Jenni,” on Friday, December 21 from 8 p.m. EST to 9 p.m. EST with an encore presentation at 10 p.m. EST.

As consumers increasingly rely on smartphones as a major source of Internet access, a new GfK analysis shows that social media represents by far the largest share of online time via these devices. Social sites and activities account for almost one-third (31%) of smartphone online minutes – double the proportion for email, which ranks second at 16%.

AMG Strategic Advisors and Univision Communications Inc. have released findings from the Hispanic The Why? Behind The Buy research report analyzing Hispanic grocery shopping behavior and spending trends. The Hispanic The Why? Behind The Buy reveals important insights into the behavior and buying patterns of Hispanic consumers and provides actionable tips to help consumer packaged goods (CPG) brands and retail marketers better appeal to this important demographic.

Nielsen and Twitter announced an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market. Under this agreement, Nielsen and Twitter will deliver a syndicated-standard metric around the reach of the TV conversation on Twitter, slated for commercial availability at the start of the fall 2013 TV season.

The National Puerto Rican Coalition Inc. (NPRC), the League of United Latin American Citizens (LULAC), the National Hispanic Media Coalition (NHMC), the National Conference of Puerto Rican Women, Inc. (NACOPRW), and The National Hispanic Caucus of State Legislators (NHCSL) join the Puerto Rican community on the Island and the mainland in support of a boycott against WAPA TV/WAPA America’s gossip show SuperXclusivo. The show is the target of a community boycott ignited by the most recent defamatory comments made by its main character La Comay (gossip guru Antulio “Kobbo” Santarrosa) regarding the brutal killing of publicist José Enrique Gómez Saladín.

There more I spoke to creative people in the industry, the more I heard complaints about “La Comay”. Bullying a local weather reporter because of her weight, calling local artists “patos” (equivalent of “fags”), slandering public figures, calling black people monkeys, denigrating Dominicans who reside in Puerto Rico; the list of complaints was endless and I wondered what had happened to the yet not perfect but dynamic and inclusive industry in which I had partially grown up?

A new social network dubbed “Parranda” — the name of a popular Puerto Rican Christmas tradition — is hoping to gather Puerto Ricans on the island and throughout the world to “remap, remake, and remobilize the Greater Puerto Rico.”

As many brands have spent the past several years engaging with customers and prospects on social networking sites, marketers have a good idea of what gets web users to connect. Typically, social networkers say they make “friends” with or follow a brand’s posts to find out about special offers and deals, and current research is consistent with that reasoning.

Now that social media has become an integral part of most people’s lives, marketers are continuously looking for ways to take advantage of it to reach you with their message. Of the various tactics being employed, Content Marketing has emerged as one that marketers are increasingly focusing on. By Captura Group

The Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence released “The IAB Mobile Phone Video Diaries,” research that shows that 63 percent of digital video screening on mobile phones does not happen on-the-go, but rather at home. Over a third (36%) of these home-based digital video activities happen in a room where a second screen – a TV, desktop computer or tablet – is also available for viewing purposes. These findings combine to point to significant cross-media opportunities for brand marketers, whether tying mobile digital video to live television programming or linking magazine ads to relevant mobile clips.

The Mobile Marketing Association (MMA) unveiled the seventh edition of the “U.S. Consumer Best Practices for Messaging” (CBP 7.0). These best practices provide guidance to activate common short code messaging programs over U.S. carrier networks.

Tapjoy released “The Mobile In-App Marketing Opportunity” findings study, conducted by Forrester Consulting on behalf of Tapjoy. The commissioned study shows consumer-controlled, incentive-based advertising can increase ad relevancy, consumer sentiment and attention toward the advertisement.