Media

Mobile ad spending around the world more than doubled last year, eMarketer estimates, and though growth will moderate this year, double-digit increases in mobile ad spending will continue in coming years as outlays approach $37 billion by 2016.

Global enthusiasm for television means that an increasing number of people are willing to pay to watch. According to ABI Research, an additional 47 million people worldwide signed up for a pay TV package in 2012, bringing the total number of global subscribers to 864 million. In 2013, ABI expects another 43 million to sign up, so that global subscribers will number 907 million by year end.

Some 13% of those ages 16 and older have visited library websites or otherwise accessed library services by mobile device. This is the first reading in a national survey by the Pew Research Center’s Internet & American Life Project on this subject.

The closing of several Facebook stores earlier this year by major brands including JCPenney, Nordstrom and GameStop was enough to get some brands to push the pause button on excitement surrounding fcommerce. But brands can still get substantial benefits from firmly planting their flag in the Facebook social media space, as long as they understand the desires—and probable actions—of their followers.

BlogFrog outlined major trends it believes will shape the influencer marketing industry in 2013. Influencer marketing has emerged as one of the fastest-growing social marketing practices as brand marketers look to connect with consumers and customers in meaningful and authentic ways – often through the collective voice of active bloggers that are passionate and vocal about the brands they love.

This move seems to indicate some “trouble in paradise” with the previous short lived TV affiliation agreement with America TeVe for the Miami market. AmericaTeve also is the assigned MundoFox affiliate in New York and Puerto Rico.

While the state of the U.S. economy remains a hotly debated topic, the automotive sector may be well on its way to a road to recovery, according to Nielsen’s most recent Insight Into Action Series study. In fact, the auto industry is poised to sell some 15 million new vehicles in 2012—a sales number the industry hasn’t hit since 2007.

WAPA TV’s “SuperXclusivo” and its puppet host La Comay are being on tape delay after years of leading the local TV ratings as a live show.