Media

Holiday shoppers are making a list and checking it against social media content—especially reviews, which they trust to help them make the best decisions about what to buy for friends and family members this season.

Pinterest, Online Video, and Google+ are being used more regularly by marketers in their advertising campaigns. That is a key finding of the latest quarterly survey of advertising agencies by STRATA, a leading media buying and selling software provider.

The AdReaction 2012 study was conducted using qualitative and/or quantitative methodologies across 18 countries. The study was designed to understand what marketers need to know to explore advertising in the mobile space with confidence.

For years, marketers emphasized a build-for-the-desktop-first approach, with mobile serving as little more than a sideshow. However, rapid advances in smartphone and tablet ownership have changed that equation.

Savvy businesses are stepping up their mobile activities, not only in terms of content and marketing, but also in terms of customer service and support. According to a study by SAP and Social Media Today, 38% of companies surveyed worldwide in 2012 offered customer service through the mobile channel.

BIA/Kelsey forecasts U.S. social media ad revenues to reach $9.2 billion in 2016, up from $4.6 billion in 2012, representing a compound annual growth rate of 19.2 percent.

TVB released an analysis of time-shifted viewing for the first six weeks of the 2012/13 Primetime broadcast season. The analysis revealed that time-shifted viewing in the nation’s top local markets is outpacing the national average by 26%.

A new report by IBM finds that while companies are increasing their social technology investments, middle management leaders are struggling to embrace these capabilities as part of their day-to-day work.

TBWA\Worldwide announced the release of a new global study that reveals the powerful engagement opportunities that exist with young adults by leveraging their deep commitment to social causes. The study proves that companies, brands and NGOs have invaluable opportunities to engage in social issues with this powerful generation.

As mobile increasingly becomes a keystone in the holiday campaigns of brand marketers, the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence, in partnership with Prosper Mobile Insights, released its second annual “Mobile Shoppers” study.

Terra Live Music brings you closer than ever to Alejandro Sanz, who will perform for the first time in a digitally live-streamed concert, broadcasted internationally on Thursday, December 6 at 7:00 p.m. ET( pre-show starts at 6:30 p.m. ET).

There are some conversations you just have to have over and over, and somehow this seems particularly true with social media.