Media

Mobile phone adoption in Mexico has been slow, hobbled by general economic conditions and by a lack of competition in the mobile space. And yet there are clear signs of mobile growth on the horizon, according to a new eMarketer report, “Mobile Mexico: Overcoming Obstacles to Growth.”

With 2012 marking the first holiday shopping season where the majority of mobile subscribers own smartphones, today’s shoppers are better equipped than ever to find the best deals and get feedback about products on their shopping lists—anytime, anywhere. From pre-purchase research, to sharing an exciting find with friends, new data from Nielsen shows that smartphone and tablet owners are embracing their devices to make the most of their shopping experience.

Social media and social networking are no longer in their infancy. Social media continues to grow rapidly, offering global consumers new and meaningful ways to engage with the people, events and brands that matter to them. According to Nielsen and NM Incite’s latest Social Media Report, consumers continue to spend more time on social networks than on any other category of sites—roughly 20 percent of their total time online via personal computer (PC), and 30 percent of total time online via mobile.

Viacom International Media Networks (VIMN) – the Americas announced new leadership at Tr3s with the appointment of Maria Badillo as Vice President of Programming & Production (P&P) for the US Hispanic network.

CNN en Español will launch CNN Latino, a new Spanish language programming block custom made for the U.S. Hispanic market, it was announced by Cynthia Hudson-Fernández, Senior Vice President and General Manager of CNN en Español and Hispanic strategy for CNN/U.S.

How do other organizations—from small nonprofits to multinational corporations—staff a social media team? How many people are using Twitter, Facebook, and other platforms? And what do these professionals earn?

Univision Communications Inc. announced the launch of the UniMás Network, the newly transformed TeleFutura. UniMás provides content from Spanish-language producers, including Caracol Televisión, RTI Colombia, and Televisa.

Some 85% of American adults own a cell phone, and these mobile devices now play a central role in many aspects of their owners’ lives according to a new survey. For many cell owners, their phone is an essential utility that they check frequently, keep close at all times, and would have trouble functioning without.