Short, yet powerful enough to amplify the voice of millions and spark world-movements in 140 characters; welcome to a new Twitter nation! Where relationships, conversations and like-minded people come together for a unique reporting-networking-happy-hour-debate-table-style-real-time-virtual-exchange. By Lili Gil, Co-founder XL Alliance and Media Contributor
Available on HispanicCMO.com and HispanicPRpro.com
Mobile phones aren’t only for use on the go—and that’s the case around the world, where smartphone owners are at least as likely to text, tweet or skim the internet while on the couch as they are to check the latest sports scores while running errands. But in Mexico, home use beats out actual mobile use by a wide margin.
In the US, mass ownership of smartphones has made the mobile internet a normal part of life for a large chunk of the population, and when on the go, one key activity for many consumers is a basic biological one: finding the next meal.
One in three cell phone owners (31%) have used their phone to look for health information. In a comparable, national survey conducted two years ago, 17% of cell phone owners had used their phones to look for health advice.
Wow, is this unexpected or what? Everyone who is following the dramatic decline of landline telephones in Puerto Rico expects that at some point the drop will stop.
According to The NPD Group, 50 percent of Internet users (96 million) listened to music on an Internet radio or on-demand music service in the past three months. More than one-third (37 percent) of U.S. Internet users listened to music on Pandora and other Internet radio services, while an equal percentage (36 percent) used an on-demand music service, like YouTube, VEVO, Spotify, MOG, Rhapsody, and Rdio.
US Latino broadcast network Estrella TV has launched a combined advertising-promotion campaign on behalf of Toyota of Southern California that will award a Toyota truck (Tundra) – all decked out by popular singer Gerardo Ortiz, hailed as the phenomenon of the Regional Mexican genre, to a lucky Estrella TV viewer.
National brands’ investment in local digital marketing is on the rise. According to local-marketing automation company Balihoo’s September survey of marketers in North America, 35.9% planned to boost their local digital dollars in 2013; just 6.8% planned to decrease spending.
Most businesses have realized that social media users often expect to get responses to customer service queries and complaints through that channel, and according to research released in October by SAP and Social Media Today, 71.2% of companies worldwide provided customer support on social media.
Over the past several years we have measured technology use and adoption at the Center for Hispanic Marketing Communication at Florida State University. We have consistently found that emerging minorities tend to lead in most areas of technology adoption. In 2012 with the cooperation of Research Now and the leadership of Ms. Melanie Courtright, we again collected an online national sample composed of Hispanics and Asians born in the US and those born abroad, in addition to African Americans and Non-Hispanic Whites. We used the country of birth as a proxy for acculturation to see if technology adoption varied accordingly. By Felipe Korzenny, Ph.D.
On Election Day 2012, the Pew Internet & American Life Project finds social media to be a significant part of the process by which voters are talking about their ballot selections, especially younger voters
Social media has been around for over ten years. My guess is that by now, your organization is probably involved in some way with social media. Maybe you have created a Twitter or Facebook account. Maybe you even have some friends and fans on those accounts, and you share things with them when you have time.
Rolling Stone announced its first-ever Latin music special section, featuring a magazine back cover and a bilingual editorial package celebrating Latin artists and culture. The issue will be available on newsstands November 9, and received advertising support from marketing communications agency Lápiz.
Shoppers are checking their phones in ever-greater numbers while they browse brick-and-mortar stores, and marketers are targeting them with offers and information to help encourage purchase at the last mile. But according to research from branding solutions provider G2 USA and Savitz Research, consumers do not appreciate when those mobile in-store technology offerings don’t work, and are likely to fault the brand for the inconvenience—a situation that does not bode well for sales.
Billboards in Times Square will explode with Chicago artist Takeshi Murata’s psychedelic colors this November as part of the Times Square Moment: A Digital Gallery, a monthly program that transforms New York City’s iconic digital signs into cutting edge works of art.
