Media

Univision Communications Inc. unveiled a new brand identity for Galavisión Network. The new logo presents a contemporary look and feel that celebrates the network’s 33rd anniversary on the air with the aim of fostering a stronger bond between Galavisión and its viewers. At the same time, the endorsed signature of “Una Cadena de Univision” (A Univision Network).

Although Hispanics overall post lower-than-average social networking penetration, online US Hispanics are social mavens. For them, the sites occupy an outsized place in their digital lives, according to a new eMarketer report, “US Hispanics and Social Networking: A Digital Space They Make Their Own.” In an Anglocentric online universe that pays comparatively little heed to Hispanic interests, social networks provide a congenial space.

Recognizing that Latinos celebrate a number of traditional Latin American holidays, in addition to US holidays, GolinHarris’ Multicultural practice fielded a survey to better understand what holidays are celebrated and how they are celebrated.

Emma Carrasco, currently Executive Vice President of Republica will become NPR’s head marketer, announced Gary E. Knell, President and CEO of NPR.

According to SNL Kagan’s most recent projections, this year’s TV station political advertising revenue is expected to increase to $2.6 billion, a 68% increase over the 2008 total of $1.6 billion.

As greater percentages of the population in Mexico become internet and mobile internet users, advertisers are devoting more resources to digital campaigns. eMarketer estimates that digital investments will grow by over 30% every year through 2014.

Telemundo Media announced the appointment of Gregg Liebman to Senior Vice President of Advertising Sales Insights & Strategy, effective immediately. Liebman will report to Doug Darfield, Executive Vice President of Research and Strategic Insights, Telemundo Media, and will be based in New York.

The mobile ad market is headed up fast, and marketers and publishers alike are paying attention. Ad sellers are offering more inventory than ever, and potential buyers are knocking at the gates.

Less than a third of companies today use social media to support their corporate strategy and risk management practices, according to new research conducted by Stanford University’s Rock Center for Corporate Governance, the Center for Leadership Development and Research at the Stanford Graduate School of Business, and The Conference Board.