The shift to mobile is on. According to eMarketer estimates, time spent using mobile devices for activities such as internet and app use, gaming, music and others has more than doubled in the past two years.
Media
Patience (And A Plan) is the prescription for Mobile Marketing.
The medium is still maturing. There currently is a lack of proven brand case studies, and as a result there are more direct-response advertisers driving CPC or CPA ad models than there are CPM-driven brand advertisers. The ad formats are still in flux, and the growth rate for consumer use is so steep that standard metrics for success are almost obsolete by the time they are published.
Sábado Gigante’s 50th Anniversary.
Aaron Díaz, David Bisbal, Espinosa Paz, Gerardo Ortiz, Luis Fonsi, Thalía, Mark Tacher, Patricia Navidad and all of our Univision celebrities are among the Hispanic stars that will gather to wish Sábado Gigante a happy 50th.
Social Media and Political Engagement. [INSIGHT & REPORT]
The use of social media is becoming a feature of political and civic engagement for many Americans. Some 60% of American adults use either social networking sites like Facebook or Twitter, and a new survey by the Pew Research Center’s Internet & American Life Project finds that 66% of those social media users—or 39% of all American adults—have done at least one of eight civic or political activities with social media.
The ROI of Social Marketing. [REPORT]
As a marketer, you’re probably under constant pressure to validate your investment in social media. That means you need to be fully aware of the wide range of quantitative and qualitative benefits your social marketing delivers, both short- and long-term.
Viewing News on Mobile Devices among Hispanics and What it Means for Print. [INSIGHT]
A new analysis of information from the Hispanic InsightCenter by BIGinsight identifies an increase in viewing news on a mobile device along with a decrease of regular newspaper readership among Hispanics. Although newspapers are down, they are certainly not out. This traditional print media is still influential on Hispanics’ purchase decisions, but there is a growing opportunity for mobile advertising among this more tech-savvy group.
Advertisers to gain Better Insights into Radio’s ROI.
Arbitron Inc. announced that it is partnering with GfK MRI and Media Monitors to boost radio’s presence in marketing mix models and help advertisers gain better insights in to radio’s return on investment (ROI).
