Although a lot of people may “like” or follow brands on social media, a smaller group goes beyond this, recommending products and services on a regular basis—brand advocates. Brand advocacy is becoming a critical part of the social media marketing mix, and marketers should leverage connections with these everyday influencers to amplify word-of-mouth online and increase engagement.
Media
Social Moms lead the Way to Mobile.
According to a new eMarketer report, “The Mobile-Social Mom: Speeding the Trend Toward ‘Mobile First’,” if you want to know who is moving over to mobile social media, look no further than mom. eMarketer estimates that as many as half of all moms with children under 18 in the household will use mobile devices to access social networks in 2012.
87% of Auto Shoppers use or plan to use Mobile Devices to find their Ride. [INSIGHT & REPORT]
In an age when almost everyone has a smart phone, 87 percent of car shoppers are already using or planning to use a mobile device in their search for the right car, according to a new study conducted by Briabe Mobile, the go-to resource for mobile marketing trends.
Moviegoers and Mobile: Better Together.
Smartphones are steadily creeping into moviegoers’ research and decision-making processes, according to the Interactive Advertising Bureau (IAB) report, “Mobile and the Movies,” conducted with InMobi. The study, which surveyed US mobile data users in Q3 2012, found that mobile devices played key roles for many moviegoers, from helping them research films to letting them watch movie trailers.
Hispanic TV Summit: Reaching the ‘American Modern Latino Image
When the most recent Census numbers came out, it backed up what Hispanic programmers have been saying for awhile — that young Latinos are the fastest growing segment of the population. By: Tim Baysinger (Broadcasting & Cable) Multichannel News
Hispanic TV Summit: beIN Sport Adding Distributor ‘Soon’
beIN Sport, the new U.S. channels bearing rights to such soccer properties as the top professional leagues in Spain, Italy and France, expects to add a fourth big distributor soon, the channels’ managing director said at an industry conference in New York. By: Kent Gibbons – Multichannel News
Hispanic TV Summit: Viewers Want More Content on More Devices
Viewers of Spanish language programming in the U.S. want more content and more ways to access it, whether it be on their TV sets or mobile devices, according to a panel discussion at the Multichannel News/B&C Tenth Annual Hispanic Television Summit 2012. By: Mike Farrell – Multichannel News
Hispanic TV Summit: Millennials, Social Are Hot Marketing Targets.
TV networks and operators want to boost their reach among younger Hispanic audiences, by stepping up social-media marketing and delivering more content across multiple platforms. By: Todd Spangler – Multichannel News
Google+, Twitter Make Headway in Latin America
Major markets in Latin America have already shown a penchant for social networking on the world’s largest social site, Facebook, at least among internet users. And the region is expected to grow its social networking user population by double digits through 2014. As it does, newcomers and mavens are turning not only to Facebook but to smaller social sites as well.
