According to a new eMarketer report, “The Mobile-Social Mom: Speeding the Trend Toward ‘Mobile First’,” if you want to know who is moving over to mobile social media, look no further than mom. eMarketer estimates that as many as half of all moms with children under 18 in the household will use mobile devices to access social networks in 2012.
Media
87% of Auto Shoppers use or plan to use Mobile Devices to find their Ride. [INSIGHT & REPORT]
In an age when almost everyone has a smart phone, 87 percent of car shoppers are already using or planning to use a mobile device in their search for the right car, according to a new study conducted by Briabe Mobile, the go-to resource for mobile marketing trends.
Moviegoers and Mobile: Better Together.
Smartphones are steadily creeping into moviegoers’ research and decision-making processes, according to the Interactive Advertising Bureau (IAB) report, “Mobile and the Movies,” conducted with InMobi. The study, which surveyed US mobile data users in Q3 2012, found that mobile devices played key roles for many moviegoers, from helping them research films to letting them watch movie trailers.
Hispanic TV Summit: Reaching the ‘American Modern Latino Image
When the most recent Census numbers came out, it backed up what Hispanic programmers have been saying for awhile — that young Latinos are the fastest growing segment of the population. By: Tim Baysinger (Broadcasting & Cable) Multichannel News
Hispanic TV Summit: beIN Sport Adding Distributor ‘Soon’
beIN Sport, the new U.S. channels bearing rights to such soccer properties as the top professional leagues in Spain, Italy and France, expects to add a fourth big distributor soon, the channels’ managing director said at an industry conference in New York. By: Kent Gibbons – Multichannel News
Hispanic TV Summit: Viewers Want More Content on More Devices
Viewers of Spanish language programming in the U.S. want more content and more ways to access it, whether it be on their TV sets or mobile devices, according to a panel discussion at the Multichannel News/B&C Tenth Annual Hispanic Television Summit 2012. By: Mike Farrell – Multichannel News
Hispanic TV Summit: Millennials, Social Are Hot Marketing Targets.
TV networks and operators want to boost their reach among younger Hispanic audiences, by stepping up social-media marketing and delivering more content across multiple platforms. By: Todd Spangler – Multichannel News
Google+, Twitter Make Headway in Latin America
Major markets in Latin America have already shown a penchant for social networking on the world’s largest social site, Facebook, at least among internet users. And the region is expected to grow its social networking user population by double digits through 2014. As it does, newcomers and mavens are turning not only to Facebook but to smaller social sites as well.
Hispanic TV Summit: Latino Programming No Longer About Language.
“Language causes a lot of confusion in our space and restriction,” said Antonio Ruiz, partner/communications planning, The Vidal Partnership. “The expertise necessary goes way beyond just delivering something in a language.”
That was the main takeaway from the programming roundtable during B&C/Multichannel News’ 10th Annual Hispanic Television Summit here Wednesday. By: Tim Baysinger (Broadcasting & Cable)
Hispanic TV Summit: Dish Sees Results From Marketing Spend.
Dish Network’s top Hispanic-segment marketer said the satellite-TV provider sees the value of its relatively large marketing expenditures in a very direct, measurable way: net subscriber growth. By: Kent Gibbons Multichannel News
Hispanic TV Summit: It’s Great Content, Not Great Spanish-Language Content.
The marketing specialists on the advertising roundtable had some ideas about rebranding the very event they were speaking at, as Victor Parada, vice president of ad sales at Discovery U.S. Hispanic, suggested “Video” replace “TV” in the Hispanic TV title, and “for Hispanics” slide in place of “Hispanic.” By: Mike Malone (Broadcasting & Cable) Multichannel News
